Director - Brand Development - Coursera - San Francisco

Job description
Coursera’s mission is to bring universal access to the world’s best education. In roughly two years we’ve brought over 800 courses to 10 million learners worldwide, and we’re just getting started.

Coursera’s marketing team is responsible for brand development, new learner acquisition, learner engagement and retention. Reporting to the CMO, the Director of Brand Development will have direct impact on millions of people around the world. You’ll develop Coursera’s brand strategy, architecture and positioning as well as Coursera’s communications/ messaging framework. The role will build and lead a team responsible for our content strategy, social media and PR channels. You will partner with key internal stakeholders across Analytics, Product, Design and the University Partnerships team to build the brand and grow our learner community. You will establish our core brand health metrics and tie those to overall business objectives. The right candidate will feel comfortable working in a lean, performance-driven environment, while maintaining a strong sense of team and collaboration.

Desired Skills and Experience
We are looking for a strategic marketing leader with great creative intuition who will
own Coursera’s global brand strategy, architecture and roadmap.
develop brand guidelines and evangelize throughout the organization.
manage our owned and earned media channels to amplify our brand and drive learner growth and engagement.
leverage learner insights and segmentation to develop brand strategy and drive brand activation plans.
develop marketing initiatives and brand partnerships to build the Coursera brand awareness and learner activation and engagement.
drive co-marketing strategy and guidelines to use with our university partners.
own and drive our content and PR strategy and messaging.
develop core brand metrics, establish goals and measure outcomes.
experience in building brand health dashboard and in leveraging both attitudinal and behavioral data to inform strategy and plans.
build and lead a great marketing team.

Requirements:
8-10 years of brand marketing experience in a global direct to consumer internet company (e.g. online travel, finance, e-commerce, dating, and social gaming).
A desire to build something new that can change the world, versus fitting neatly into a large company with an established static playbook.
Deep understanding of brand strategy with hands on experience leading brand strategy projects.
Great storyteller- can develop, document and sell-in a brand strategy and development plan.
Experience leading designers in the development of brand assets, with emphasis on digital assets.
Leverages left and right brain thinking in developing strategy. Comfortable with creative development and behavioral data and analysis.
Collaborative in approach and experience leading across cross functional teams. Works well under pressure.

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