Director - Marketing - Advanced Energy - San Francisco

Job description
POSITION SUMMARY:

The Director, Marketing will develop, recommend, and implement marketing programs and policies that meet organizational objectives and achieve maximum results; continually monitor market dynamics; evaluate marketing program efficacy; manage the collection and analysis of competitive information; and oversee the development and continuous improvement of marketing communication.


ESSENTIAL RESPONSIBILITIES:

Monitors industry trends and directs the acquisition and analysis of critical market data and competitive intelligence for plan formulation and continuous improvement.
Helps define AE’s target markets, refine business models, and align product & service strategies with the corporate goals and metrics.
Manage and leverage multiple applications, channels, and technologies to drive customer awareness, customer preference, thought leadership, top-of-mind awareness, and other key programs.
Devleop targeted strategies to maximize customer intimacy with key accounts through account-based marketing programs.
Leverage marketing automation systems to drive lead generation across applications and regions.
Optimize lead-to-sale conversion process to maximize efficient business growth.
Increase brand recognition and preference – especially in growth regions.
Directs marketing communication strategy and implementation and oversees campaign management.

WORK ENVIRONMENT:

Primary location:  San Jose, CA, USA (preferred) or Fort Collins, CO, USA
Standard office environment
International travel required

Desired Skills and Experience
SKILLS:

Global business acumen and analytical mindset; able to comprehend financial models of the business and able to think and act strategically in the interests of the whole business.
Ability to adapt to diverse sets of customers across Americas, Europe/Middle East/Africa, and Asia Pacific regions.
Possess dynamic, proactive, ambitious, “can do” attitude, strength of character, tenacity and credibility and able to create and respect strong working relationships with all levels of the organization.
Outstanding communication / teamwork / interpersonal skills at all organization levels.
Fluent in English.
Strong organization development / coaching / organization
building skills.
Familiarity and track record with business to business negotiations.
Ability to integrate technical and marketing concepts.
Knowledge of AE customers, their applications, and the industries in which they participate.

EXPERIENCE:

Essential:

Experience creating and implementing proven successful strategies to generate market demand for new offerings, including global campaign execution.
Demonstrated success building strategic branding and marketing campaigns which drive revenue in direct and channel environments.
10 years of sales and/or marketing management experience in high tech BtB markets, including staff & departmental responsibilities.
At least 5 years of marketing management experience in high-tech BtB markets.
Proven track record of superior results delivery and sustainment through process discipline and organization building.

Desired:

Prefer 10 years experience with semiconductor capital equipment, semiconductor OEM components, solar PV inverters, or industrial automation markets.
Experience with semiconductor manufacturing processes.
Experience with solar PV applications and projects.

EDUCATION:

Essential:

Bachelor’s degree in Engineering or Science – or equivalent
MBA strongly preferred

Enter your email address:

Refer This Job To Your Friends And Help Them To Find Jobs!