Job Description
The Social Media Director isresponsible for creating and overseeing the University of Michigan’s socialmedia strategy for the Office of the Vice President for Global Communications& Strategic Initiatives.
The successful candidate must have anestablished footprint and a continuous professional presence in the social mediaspace (through blogs, Twitter, Facebook, Foursquare, Flickr, LinkedIn, YouTube andother emerging platforms). He or she must be recognized as a thought leader andhave an unquestionable passion about what they do.
The candidate willact as the University’s social media advocate, defining and influencing overallstrategy. He or she will create an online community for people to connect withthe University of Michigan’s global brand and begin to forge life longrelationships, creating brand advocates and loyalists across the world. Thecandidate will provide benchmarks andanalyze data to inform University-wide decision-making and ensure campaign targets and objectives are met.
Responsibilities:
Design an effective social media strategy (outreach andengagement);
make U-M a notablepersonality that’s “follow-worthy” or “likeable”
Acquire new connections and followers
Engage and retain existing fans and followers
Build brand equity via social media channels
Develop an editorial program that addresses the various needs ofthe social consumer, including entertainment, service, engagement, etc.
Construct a listening framework. The best listeners make thebest conversationalists.
Monitorcustomer engagement and identify new ways to activate participation andfeedback (create viral loop)
Measure the impact using various metrics (e.g., online conversations, tonal sentiment,viral impact, search visibility, views, reach, etc.)
Reachout to and build relationships with (top) bloggers and local
community groups
Monitor and comment on trends in social media,acting as University spokesperson
Serve as social media consultant to internalaudiences and clients
Monitor other universities and keep apprised ofchanges and developments
Draft a “Social Media Brand Style Guide” for reputationmanagement to enhance and protect the U-M brand
Desired Skills & Experience
Requirements:
Bachelors degree in marketing, communications, journalism orrelated field
Exceptional writing skills
High level of proficiency working with popular social media
platforms and appssuch as Facebook, Twitter, LinkedIn, Flickr, YouTube, WordPress, etc.
Understanding of the breadth of tools and methods at his/her
disposal to set goalsand measure success in the social media space
Strong ability to forge lasting relationships across a varietyof media platforms
Proven track record of developed and managed marketing programs
Management of a brand for more than one year
Management of or contribution to a blog and/or community for a minimumof one year
Active on Twitter for at least one year
Ability to build and manage a social media practice that
works seamlessly withsupport teams within the University
Strong understanding of key marketing performance metrics
Ability to cite examples of companies with successful socialmedia programs and companies with ineffective social media programs
Experience managing projects and working across large, complexorganizations
Highly organized, detail oriented and enthusiastic
Apply Now - Resume or CV with Job Post Title
Email: jobs@aarenconsultants.in
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