Job Description
Our Interactive audience wants entertainment, news and local information! Does the idea of developing innovative marketing campaigns entice you?
This may be the next step in your career! As Director of Interactive Marketing with Freedom Interactive you will contribute to strategies that will change the way Freedom attracts, retains and partners with advertisers. You will also be responsible for growing our local online consumer audience in each of our broadcast and newspaper markets, and you will act as a centralized resource for all of our print and broadcast business units as well as leading corporate-wide interactive initiatives.
Essential Duties
Expand our advertising base by helping to launch new advertising products and services across the Freedom Interactive network.
Establish an enhanced level of customer service and improved sales support for our current advertiser base.
Provide innovative advertiser-centric marketing and communications campaigns that increase advertiser retention month over month.
Significantly increase visibility for all of Freedom Interactive web sites and products among key consumer audiences.
Position and brand the individual web sites and innovative products in their respective local market.
Substantially increase our online audience across all markets.
Help develop and implement exceptional B2B marketing communications programs enabling Freedom Interactive to pursue ad spend with key advertising prospects as well as increase renewals and grow revenue leveraging all sales channels.
Act as the B2B marketing support for the Freedom Interactive network of web sites, executing a combination of strategic and tactical initiatives to drive advertising revenue.
Develop strong relationships with the property business units, acting as the liaison between the properties and the sales force.
Help to develop consumer marketing plans for all web sites as well as the launch of new interactive products and services.
Create co-marketing opportunities with partners and industry influencers to increase awareness.
Work with all Freedom business units to ensure that each web site is capturing its projected traffic numbers as well as revenue targets.
Report and communicate campaign results to team members, sales, and senior management.
Maintain a marketing and events calendar to communicate across departments the timing and occurrence of each campaign.
If you have at least 5 years of experience of marketing or ad agency experience with at least three years in online advertising with a proven track record of translating marketing objectives into results for advertisers then we want to hear from you!
Apply Now - Resume or CV with Job Post Title
Email: jobs@aarenconsultants.in
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