Job Description
Travelocity is looking for a passionate, experienced and creative senior marketing professional to grow our customer relationships. The role will be responsible for devising and executing a large scale and sophisticated loyalty program to maximize the value of the existing customer base. Specific areas of responsibility include:
Developing strategies that utilize various marketing channels to drive customer action and increase the value of the existing customer base
* Aligning marketing strategies with customer experience to ensure quality of interaction, quality of service delivered, and the establishment of a motivation for return business
* Developing loyalty programs to cultivate long-term relationships with customers and to maximize revenue potential
* Partnering with internal departments to ensure marketing strategies are aligned with forecasted business results
* Reforming and maintaining a CRM database to support, drive and measure CRM initiatives
* Measuring and optimizing performance of implemented initiatives
* Managing the CRM team which will involve setting goals, establishing performance criteria, designing procedures, assigning projects, measuring results and job performance/work levels
EXPERIENCE: Minimum 10 years of marketing experience in direct marketing with at least 6 years of experience in database, email, and customer lifecycle management. Candidate needs to have extensive experience in developing customer segmentation schemas and understand the different types of segmentation, have experience running large email campaigns across all stages of the customer lifecycle, and have experience working with data warehouse and email providers. The candidate needs to have training in classic database marketing and be well versed in behavioral targeting strategies.
Qualifications:
* Experience working closely with data warehouse and CRM system vendors
* Outstanding analytical skills and database marketing capabilities
* Understanding of predictive modeling and customer lifetime value modeling
* Experience running and optimizing large scale email programs and developing strategies to optimize customer lifetime value.
* Hands on experience in developing programs to improve customer retention
* Excellent collaboration, interpersonal and project management skills.
* Bachelor degree required. MBA preferred.
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