Job Description
Turner PR is seeking a rock star Senior Director to cooperatively lead its NY division and portfolio of globally-recognized active, streetwear and outdoor brands.
The position is full time and will require strategic account leadership, business development and team leadership for a team of 8-10 account staff. Position will report directly to the division VP.
We are looking for an enthusiastic, career-minded agency-focused PR professional who seeks a long-term opportunity to shape and grow our successful consumer PR and Social Media division. Looking for a whip smart strategist with a quick wit and polished/versatile writing skills. Must have demonstrated mentoring/management experience and naturally value work/life balance. Must understand active, streetwear and action sports intimately, communicating with CEOs, athletes and designers with equal authenticity and discipline.
We offer competitive salaries, benefits, extensive travel, volunteer incentives and commission structure. No marketing or media resumes will be considered - six years minimum agency experience required.
Skills
-MA or BA in PR, Communications or related discipline
-8-10 years of PR experience including minimum of 5 years agency experience
-Career focus on consumer lifestyle, fashion, active, outdoor brand PR
-Agency management experience and skills managing account teams, recruiting, training and mentoring
-Solid strategic leadership experience guiding global brands, reporting directly to CMO/CEOs
-Proven case studies of global campaigns managed from development, planning, budget & results
-Business development experience including lead generation, presentation building and sell-through
-Proven rolodex; industry media and influencer relationships including broadcast and business press
-Outstanding copy writing and flawless editing skills for strategic plans, releases and pitches
-Topline understanding of fashion and active product industries from a trade, retail and consumer perspective
-Solid understanding of ROI and measurement metrics (Cision, Vocus, Technorati, etc.)
-Experience producing and managing successful media, retail and consumer events
-Active understanding and proven experience with social media & the blogosphere
- Entrepreneurial spirit; energetic personality; detail-oriented; cooperative, gracious demeanor;gets it
-Aggressive, pro-active pitching with fun, creative and meaningful approaches
-Willing to travel extensively for client events (regional and nationally and occasional International)
-Participation and help in coordination with trade show, show rooms and non traditional music and sports events (X-Games, Triathlons, Festivals, etc.)
-Facilitation of trade shows & gifting lounges
-Understanding of celebrity/influencer seeding
-Cooperative strategy and planning with product team
-Ability to self manage and accountability for deadlines
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