The Director US Consumer Marketing, DUPIXENT for Adult Atopic Dermatitis (AD) will be responsible for helping lead the development, execution and measurement of all key marketing strategies and tactics .
Key responsibilities start with developing an intimate and thorough understanding of core patient needs to inform and guide all aspects of patient engagement. This core understanding should be reflected in consumer unbranded and branded communication campaigns.
In addition to prerequisite experience, technical knowledge and skills, the Director must have an ability to collaborate and lead in a complex, hybrid organizational environment. This applies within the US and Global Sanofi commercial & medical structures, as well as across the broader Alliance with our Joint Venture partner, Regeneron.
Responsibilities
Manage both unbranded and branded Patient Ambassador Programs which integrates with multi-channel pull through tactics (Point of Care, Print, Digital, CRM, DTC, Live Events)
Work with market research to develop and execute research needed to validate programs, inform investment decisions and ongoing KPI measurement.
Collaborate and lead key agency/vendor relationships to ensure delivery of robust consumer marketing strategies and tactics
Lead for Consumer team yearly brand planning
Franchise view on patient materials that span across Adult AD, Pediatric AD and
Enhance outside partner relationships, including patient advocacy organizations, to ensure integration and continuity of all consumer facing activities
Manage the internal legal, regulatory, and medical review and approval of appropriate consumer materials.
Brand lead on all print production projects and warehouse management/ inventory of field tactics
Manage budgets, monthly reconciliations, PO paperwork/ process with agencies and closely monitor performance in order to ensure cost effective delivery of all programs
Drive internal and Alliance stakeholder alignment, and develop strong relationships with cross-functional teams that support the brand
Ensure that all key strategies are aligned with HCP and Payer target efforts and broader portfolio priorities
Experience and Required Skills
Minimum Level of Job-Related Education: Bachelor’s degree
MBA or other graduate level degree preferred
Successful track record in pharmaceutical marketing with 10+ years relevant experience with increasing job responsibilities.
Product launch experience is required
Specialty/biologics and/or dermatology expertise is preferred
Candidates must possess the ability to proactively analyze business problems, identify key issues, develop strategic solutions, implement tactical programs, and design metrics to measure business impact.
Individual must possess the ability to build consensus in a matrix environment with multiple functional groups supporting the brand team.
Previous supervisory experience in marketing with demonstrated ability to effectively communicate, influence and lead a plus.
Ability to travel approximately 30%.
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