The Director of Customer Strategy position will work closely with internal and external stakeholders to ensure the appropriate objectives and priorities are clearly identified, continually focused on and attained within the sales and marketing organization.
This position will lead a team responsible for helping to define what it means to be “close to the customer” and will completely understand the needs of MNAO target customers today and in the future including key competitors and opportunities. This individual will lead a team to be the guardian of what’s latest and most important to our customers to evolve MNAO’s customer experiences and define the most imperative and influenceable touch points. This individual will lead a strategic team that will regularly define key research, metrics and provide ongoing insights, information, motivators, barriers, give guidance and identify what customer experiences are needed to improve and exceed customer needs and expectations. This may also include key product needs and experiences at retail. They will help lead tactical teams with key messages delivering on the core needs and values.
· Define Customer Segments: Annually review and evaluate the best customer targets to market to the offers MNAO competitive advantages in the market place
· Provide Customer Strategic Guidance: This individual will lead a team that will provide guidance to a cross functional team on the most imperative and influenceable messaging and experiences.
· Strategic Planning Collaboration: This individual with work with a cross-functional team in the collaboration of a marketing plan annually through insights and learning. The output should be a clear vision each year of what is to happen nationally and at retail.
· Leading Collaboration: Partner closely with cross-functional teams, sales and global personnel with partnership that will ensure success in competitive positioning, market awareness and sales execution.
· Provide Guidance and Input with Consumer Marketing: Help to evaluate and provide guidance with messaging and creative assets
· Leading Regular Customer Research and Insights: Working with a cross functional team, this individual will help determine the best consumer research, measurements and areas of measurement to determine the appropriate goal setting for sales success for MNAO
· Foster a continuous learning environment that identifies and executes on opportunities for process improvement
· Achievement of strategic objectives defined by company management.
· 10+ years of relevant consumer marketing insights, preferably within the automotive OEM environment or Fortune 100 brands
· Experience required in Marketing Leadership and cross-functional leadership positions
· Minimum of 7+ years in a management capacity
· Bachelor’s Degree required in Communication or Marketing/Advertising or Business Administration; MBA preferred
Knowledge, Skills, Abilities:
· A customer-centric executive who understands the premise of marketing, selling, and delivering a product in such a way that it exceeds customer expectations
· Exceptional leadership skills, evidenced by successfully building, motivating, and managing high-performance teams in high growth environments
· Ability to set and achieve company and individual metrics and goals, and hold teams accountable
· A history of effectively partnering with executives and senior management in support of business objectives
· An inspiring and motivating leader and manager with excellent communication skills, team coaching, mentoring and development experience
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