As our Director of Growth, you will create experiences for new and existing members with objectives focused on user acquisition and organic growth. By partnering with Marketing, Engineering and Product Management you will design and test impactful and metrics-driven solutions across both web and mobile which help users invite others to Ebates and visitors seamlessly join once invited.
Propose, develop and experiments to acquire and retain Ebates users
Leverage customer insights to influence product and marketing strategy
Analyze data, formulate hypotheses, run A/B tests
Iterate over email campaigns and landing pages to fuel growth
Collaborate effectively with cross-functional teams – marketing, user experience and engineering to achieve maximum results
Develop a deep understanding of current and future consumer segments, technology and commerce trends, and competition
Required Experience & Skills
4+ years product management experience focused on Growth
Expert skills in using A/B testing and analytics tools (Optimizely, Google Analytics, VWO)
Thorough understanding of cohort analysis, segmentation and deriving actionable insights from data
You understand acquisition & conversion as well as metrics-driven design
Ability to conceptualize, manage and prioritize multiple projects for stakeholders
Experience with detailed wireframe design
Must be able to communicate effectively with engineers
Must have experience leading post-launch optimizations including developing testing strategies
Additional Skills
Experience in e-commerce
Engineering or design background is a strong asset
Deep understanding of the e-Commerce and m-Commerce ecosystems
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