You have a successful track record of building admired brands in the B2B space and will inspire and lead a team distributed across Europe and emerging markets such as MENA, reflecting the areas that the sales team serves. You’ll sharpen our strategy & approach, prioritize the highest-impact marketing activities, and establish clear metrics to ensure ongoing success. As the regional business marketing leader, you’ll guide the creation of customer segmentation work and develop comprehensive marketing plans to demonstrate how Twitter helps marketers solve their business challenges. Activities range from the articulation and roll-out of our business value proposition across the region to client education, sales enablement, content marketing, events & more.
This role is based in Dublin. Geographic areas currently in scope include: UK, France, Spain, and MENA, with potential project-specific initiatives in Germany. You’ll also have 1 regional product marketing manager report into you.
Responsibilities
Lead, develop, and coach a motivated marketing team distributed across the region
Develop and take ownership of breakthrough marketing programs that surprise, delight, and compel advertisers and agencies to use Twitter’s ad products
Own and lead all business marketing events across EMEA, from start to finish, with full accountability from strategy to execution
Translate complex concepts and business needs into simple, creative, and impactful scaled marketing programs that resonate with marketers and agencies
Build, guide the creation of, and execute annual and quarterly business marketing plans in partnership with marketing colleagues and sales partners
Identify, with sales, short-term marketing priorities that will advance business objectives, and rally the appropriate team resources to deliver against these goals
Develop and foster strong and meaningful relationships across the business marketing org and with cross functional teams
Establish and track metrics that matter
Manage the business marketing budget for EMEA & MENA
Requirements
15+ years of marketing experience; BA/BS degree; MBA a plus
Demonstrated ability to lead, focus, coach and inspire a team
Deep understanding of marketing, media and digital advertising, ideally from within an industry (e.g. brand manager/director) or as a marketer of another ad platform
Proficiency crafting creative, inspiring, solution-driven stories that communicate complex concepts simply
Excellent communication, teamwork, and interpersonal skills; proven team-first mentality
Possess a builder mentality, a strong sense of curiosity and love getting to work
Preference for a fast-paced and dynamic environment; track record leading and working across complex cross-functional teams
Execution, prioritization and analytical skills that are second to none; resourcefulness, attention to detail, and comfort taking on ambiguity
Passion for understanding the customer and digging in to identify client needs and solutions that only Twitter can deliver
Left- and right-brain thinker who draws energy from analytical and creative thinking
Desire to help Twitter become a vital part of clients’ marketing strategies by demonstrating how marketers can use Twitter to meet their objectives
Willingness and ability to travel across the region, sometimes up to 50% of each month
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