We are looking for an accomplished marketing and communications professional to lead IBM Watson and IBM Cloud brand strategy. This professional will be responsible for designing and implementing a brand strategy to build awareness and advocacy around IBM Watson and IBM Cloud. As part of the IBM Watson and Cloud Brand Experience Design team, the Brand Strategy Director will execute on the strategic brand plan that will build and enhance the IBM Watson and IBM Cloud brands around the world through creative brand planning and execution across platforms while creating and refining overall approaches to best position, name, differentiate, activate and express IBM Watson and IBM Cloud offerings.
Work closely with colleagues in the business and the broader Marketing & Communications team.
Build and manage relationships with stakeholders to shape belief and drive action.
Design and deliver brand programs, frameworks, methods and processes that establish and enhance IBM’s leadership.
Develop interesting and unexpected brand platforms for key senior executives and IBM brand advocates.
Build advocacy for the IBM Watson and IBM Cloud brands through storytelling and system design.
Drive ongoing evaluation and improvement and report back about achievements against execution plans and targets.
Understand the value of a strong brand in a competitive marketplace.
Help to positively shape public opinion about IBM Watson and IBM Cloud.
This individual must excel at:
Problem solving, ownership of work, storytelling and driving successful brand strategy execution.
Collaboration with an emphasis on reaching consensus with multi-functional teams.
Building brand strategy and sound knowledge of the different channels to engage the audience.
Recruiting, leading, managing, grooming and mentoring strategy talent.
Communication in person, over the phone, and via email.
Stakeholder and project management.
Public speaking
Brand Strategists are located in IBM offices in San Francisco, CA.
Must have the ability to work in the US without current/future need for IBM sponsorship.
Do work that matters.
Discover your true potential.
Be yourself.
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