Client Engagement Directors are curious, energetic, driven digital marketing experts. “Big” thinkers. Leverage extensive marketing experience to develop strategic project plans for integrated marketing solutions that include social media, web design, persona-based marketing, direct marketing, PPT presentations or a combination of them all. Use data (either sourced or initiated/generated by you) to inform decision-making on projects. Accountable for the quality and brand consistency of all marketing solutions generated by your Creative Center of Excellence Account Team. Expected to deliver on-target, polished, customer-centric solutions that meet the business objectives of our clients. Seeks out new opportunities to extend and strengthen the reach of our team.
Strategy is your passion and chief strength. Majority of your time dedicated to producing project plans for your clients, although you are responsible for overarching client satisfaction
Lead projects with multiple components that typically evolve in scope over time and often require large communication plans/multiple deliverables
Forecast client needs and offer a game plan (ideas, tactics, technology) that supports their business objectives
Work very closely with creative team (designers, writers, editors, multimedia) to make sure strategic and tactical parts of larger projects are aligned, are completed on time and meet the new level of quality.
Utilize process workflow program and tiering strategy to monitor status of C and D projects for your clients
Partner with client and product teams to improve product marketing strategies and tactics to meet client needs and achieve business objectives. Use marketing experience to find the right balance between clients’ needs and wants
As strong managing people as you are managing projects
Brand-first mentality. Brand consistency across all communications is a chief priority in everything you produce
Gathering cross-functional teams and teammates to solve problems comes naturally to you
Equally successful working independently and collaboratively
Source and analyze data that supports client needs. Realize the significance of it. Know how and when to use it
Utilizes best practices and shares ideas with clients, team and partners
Develop original content for marketing communications when necessary
Team thought leader who shares best practices to drive efficiencies within teams
Self-adjust. Manage and prioritize personal workload
Build cases for necessary expenditures (personnel, technology, process) to support client needs and present them to your manager, Creative Marketing Senior Director
Qualifications
Four-year degree in marketing or communications or other business related field from an accredited college or university
Required: 8+ years experience spearheading integrated marketing campaigns (Web, automated email, social media, direct mail, collateral, PPT)
Required: 5+ years of digital marketing experience
Experience with persona-based marketing
Sales, events and/or information technology experience
Eloqua experience
Events marketing
Proven ability to handle multiple tasks under tight deadlines
Experienced at writing compelling marketing content, creative briefs and presentations
Excellent presentation, communication and interpersonal skills
Demonstrated leadership skills
“We” not ”Me” attitude
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