The Field Marketing Director for the South Region will leverage PepsiCo's powerhouse beverage brands (such as Pepsi, Mountain Dew, Lipton, Aquafina, Starbucks, and Gatorade) to deliver breakthrough marketing programs to grow brand health and drive volume in the region. He/she will be responsible for the holistic business agenda in the South region and create locally-relevant brand initiatives and consumer engagement to meet business objectives. The Field Marketing Director will lead the relationship of prestige properties such as the Dallas Cowboys and will also own the marketing relationship with key retailers such as H.E.B. This position must lead the Region Field Marketing team in creating the strategy, utilizing all levers of the marketing toolbox, and executing the plan flawlessly. The South Region covers Texas, Oklahoma, Louisiana, and Arkansas, and is headquartered in Plano, Texas.
Manage a team (4 directs, total team of 7 plus agency resources) across the South region to develop and implement marketing programs for key PepsiCo brands
Turn insights into action by creating locally-relevant brand programs
Build and effectively influence the Marketing Agenda to deliver Volume, NOPBT, Share, and Net Revenue Plans for region
Lead the Execution of National Brand Priorities and Platforms within the Region
Build and activate local playbooks to support priority brands
Drive impactful marketing programs that have scale, are repeatable, & improve efficiency and effectiveness in market.
Partner with the region leadership team to build a compelling Annual Operating Plan (AOP)/Quarterly Business Plan (QBP)
Develop innovative ways to leverage local media and prestige properties (such as the Dallas Cowboys and Houston Rockets) to build awareness, trial, and repeat of our brands
Launch national innovation priorities through sampling, customer
Minimum Qualifications:
Undergraduate Degree
A minimum of 10 years relevant experience (if undergrad degree only) OR 8 years of prior Marketing experience (if Advanced degree)
Prior Brand, Field or Shopper Marketing experience within consumer packaged goods
Strong team leadership and talent development skills
Customer experience and/or experience presenting to external organizations
Must be willing and able to travel 25% of the time
Preferred Qualifications:
MBA with a concentration in Marketing
Creative thinking and problem solving skills
Strong collaboration, project management and influencing skills within a matrix environment
Strong written and oral communications skills required with the ability to partner at all levels of the organization
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