Marketing professionals at IBM are responsible for shaping our powerful and differentiated global brand at the corporate, industry, capability and geography levels that supports business strategy; enhances long-term client relationships; inspires people; and drives profitable revenue growth.
IBM Global Business Services (GBS) is hiring a hands-on Portfolio Marketing Manager of Cognitive Process Transformation on the Corporate Functions to join our IBM Marketing team in New York City, NY.
A passion for and interest in business transformation, strategic market management, content and digital marketing is necessary. Consulting/Services marketing expertise highly preferred.
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Create and own strategic marketing plans that supports business strategy, and work with conjunction with the corporate marketing teams across IBM business units.
Maintain marketing strategies and implementation of client centric programs that increase shares with top accounts.
Manage close relations with marketing influences, mining analyst, and advisor channels to achieve improvement and competitive reporting.
Deliver solution marketing which includes creating an integrated messaging and positioning for the solutions under the growth platform.
Execute contemporary integrated campaigns and market launches of select solutions.
Collaborate with the extended marketing team, and own the marketing calendar, while identifying opportunities within the industries events.
Execute market strategies with our ecosystem of alliance partners (i.e. Apple, SAP, Oracle, etc.)
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