Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
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You possess first rate analytical skills that translate into smart, actionable insights that are presentable to the most executive levels at Google. You have experience building an analytics platform from the ground up, identifying the right data from the right sources and making it all come together in tools and communications that can scale for a diverse portfolio of products (Pixel, Google Home, Daydream, Google Wifi), cross product capabilities (retail, brand, and web, to name a few), and geographies.
You have the ability to analyze and diagnose business and marketing challenges, formulate solutions, and influence teams through data that will inform the product roadmap, campaigns and overall investment areas. You can develop strong working relationships and interactions with Product Marketing leads, senior leaders, product teams, and other groups across Google Hardware.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
Lead cross-functional end-to-end analytics, metrics and reporting across all hardware products in partnership with VPs and Product Marketing leads.
Conduct analyses to quantify the impact of marketing campaigns and individual marketing tactics, such as advertising, email campaigns, co-marketing and promotional discounts, on key metrics.
Advise SVPs, VPs and campaign leads on campaign optimization, including evaluation of the marketing and channel mix and budget allocation.
Build analytics dashboard and new visual tools for executive communications that can scale across a hardware portfolio.
Conduct ad hoc and routine analysis of internal and external data sets, providing leadership insight into drivers of user metrics, market trends, risks and opportunities.
Qualifications
Minimum qualifications:
BA/BS degree or equivalent practical experience.
7 years of experience working with data and analytics tools, attribution, etc.
Experience managing a sales or marketing and campaign performance and analytics program.
Preferred qualifications:
Deep understanding of omnichannel performance measurement solutions and with experience quantifying impact and ROI; consumer electronics and/or retail experience.
Experience building and managing a team and program that consists of FTEs, contractors and a network of vendors who provide data as well as backend support .
Client-side experience (agency/marketer/consulting) in marketing analytics, media, or management consulting.
Knowledge of SEM/SEO, Google Analytics or other website measurement tools, social, mobile, display, video, email CRM, and local metrics.
Superior communication skills, including the ability to take complex, ambitious topics and create compelling narratives for different audiences.
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