We’re looking for an email marketing manager to build marketing programs to increase user engagement and revenue across our premium products. The email marketing manager will be responsible for developing marketing strategy in collaboration with other channel owners, building and executing campaigns on our marketing automation platforms, and measuring success through rigorous data analysis.
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Work closely with our Analytics team to identify opportunities to better educate our users about our products through email
Develop hypotheses on how email can be used to drive user behavior; experiments can be as tactical as button copy to as strategic as developing a new user onboarding campaign
Drive end-to-end execution of email campaigns, including creating the experimental framework, launching the campaign, and analyzing results
Communicate insights to management and cross-functional teams
Partner with conversion marketing, sales, performance marketing, and product marketing to build integrated campaigns
Requirements
5+ years in an email / analytical role
Ability to build email content using HTML and CSS
Working knowledge of and comfort working with SQL
Experience designing and implementing A/B and multivariate tests
Experience building, growing, and optimizing customer engagement programs in a fast-paced B2C or B2B company
Proficiency with email tools (Exact Target, Responsys, etc), CRMs (e.g., Salesforce), and marketing automation tools (e.g., Marketo) a plus
Degree in a quantitative discipline (CS, Math, Economics, Statistics, etc.) preferred
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