The Development and Outreach Department of Human Rights Watch (“HRW”) is seeking highly-qualified applicants for the position of Senior Director of Marketing in the New York office. The Development and Outreach Department handles the fundraising and outreach activities of HRW. The Senior Director of Marketing oversees marketing, branding, and development operations. The Senior Director of Marketing reports to the Deputy Executive Director of Development and Global Initiatives based in New York.
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Manage the Marketing Team, leading the development and implementation of the direct-response fundraising program (direct mail and digital);
Strategize and lead digital outreach and acquisition programs;
Oversee the Marketing team’s campaigns while leveraging data to continually optimize campaigns and ensure strong market coverage;
Manage Human Rights Watch’s global brand definition and exposition, including appropriate training, support and tools for global staff;
Ensure high quality and data led supporter care, development and upgrades;
Ensure clear Marketing budgetary and staff resource management and accountability, with a focus on effective expenditure of resources;
Lead the Development Operations team, responsible for running the Raiser’s Edge database and digital CRM;
Support and actively engage with Senior Leadership Team of Development and Outreach Department and work to provide strong, positive collegial support;
Work collaboratively across the organization with colleagues in program, communications and outreach;
Establish clear work plans for staff and communicate priorities clearly and effectively; and
Perform other duties and travel as may be required.
Qualifications:
Education: A bachelor’s degree is required. An advanced degree in human rights, communications, philanthropy, or a related field is preferred.
Experience: A minimum of 8-10 years of work experience in modern high performance fundraising and/or marketing environments is required.
Related Skills and Knowledge:
Experience with online donor recruitment and retention, analytics set-up and monitoring, search and display marketing, and brand management is required.
Strong supervisory and leadership skills are required.
Experience in developing new markets for digital outreach and acquisition programs is required.
Ability to create and own business metrics and goals to determine what will move the needle is required.
Ability to be rigorous, think critically, ask probing, clear questions, and drive toward simple, practical solutions quickly is required.
Creativity, initiative, follow-through and excellent organizational skills are required.
Strong interpersonal skills with collegiality and good-humouredness in order to work collaboratively within HRW as well as with external partners are required.
Excellent written and verbal communication skills in English are required.
An understanding of the global fundraising marketplace with extensive experience in delivery of international campaigns and/or events for non-profits is required.
Proven ability using analytics to inform and influence decision-making is required.
Digital experience with high interaction and partnership with Communication teams are strongly preferred.
Experience in international contexts and languages other than English is strongly preferred.
Ability to manage reputation risk and communicate from a values led position during crisis situations that may arise is required.
A commitment to social justice and incorporation of HRW’s values, vision, mission, and strategic priorities is preferred.
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