Develop and execute global and US public relations programs in support of Oncology brands and pipeline products; includes cross-brand and disease awareness initiatives, as appropriate. Maintain a positive image for Novartis Oncology and its products through development and implementation of media/public relations activities that disseminate key messages to key stakeholders.
• Written communication/brand communication/presentation/facilitation skills
• Issues Management & Strategic Counsel
• PR Agency management
• Project management
• Understanding of the regulated pharmaceutical environment, issues affecting the pharma industry and how these factors impact public relations activities
• Key components for success are the ability to:
• Provide product/communication counsel to brand management as well as drive crisis communications programs that protect brand and corporate reputation
• Interpret brand marketing plans into effective global public relations programs that drive business results aligned with brand strategy with measurable KPIs
• Facilitate development, approval and dissemination of press materials through complex approval system that include BU and Corporate components
• Work closely with and coordinate activities with country communicators, Pharma and Corporate Communications as well as Oncology Internal Communications, Media Relations, Patient Relations and Social and Digital Media
•Align strategy/messaging as appropriate with diverse internal and external audiences
Major Activities:
• Develop and implement strategic public relations/brand communications plans as an integral part of marketing planning
• Manage Oncology brand communications and news flow
• Manage PR agency
• Develop and oversee issue and crisis management including communication planning, readiness, and response capabilities for Novartis Oncology brands
Key interfaces include: Global and US Brand Team Leadership, Legal, Regulatory Affairs, Brand Medical Teams, BU Leaders as needed, Oncology/Pharma country communicators, and Pharma/Corporate communications
Strategy/Market Focus: Understanding oncology market place, brands vs. competitors
Operational Excellence: Timeliness and quality of Communication publications and briefs
Communications support for quarterly financial reporting
EEO Statement The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Minimum requirements • Bachelors or Masters in Communications or English
• Scientific background &/or marketing experience highly desirable
Experience/Professional requirement:
• Extensive experience (10+ years) in communications positions, including high-level involvement in media and product PR; oncology/specialty/rare disease experience desirable
• Significant experience in pharmaceutical industry communications positions, and excellent understanding of Pharma communication and landscape regarding public, media, patient relations
• Experience in issues management, and proven record of managing crises through effective communication channels
• Excellent written and oral communication skills
• Excellent persuasive ability
• Experience in overseeing global programs/teams
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