The MTV Insights & Research group is looking for a passionate and experienced Director to join the team. The role is responsible for taking a show from concept to launch, gaining relevant audience insights to support the development team/process and taking those insights to inform and help creative and marketing efforts pre and post launch. The position requires providing key input to qualitative and quantitative research initiatives designed to deliver insight into our consumer, our brand and our shows across all platforms.
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Responsibilities
Be a research partner to the MTV Marketing/Strategy group to help with relevant audience insights, positioning, creative development, competitive contextualizing, media planning insights, pre-launch awareness/intent-to-view tracking and post launch effectiveness analysis of key MTV show launches
Act as Research liaison with external media agency on all queries supporting MTV media plans
Bring innovative Research solutions to the marketing effectiveness/ROI process
Optimize a smooth effective working process for the inter-relationship between the MTV Marketing and Research groups
Be a research partner to the MTV Development team to help with show development research, pilot and concept testing and deliver content based insights
Act as Research liaison with production companies on all queries supporting new and existing show research
Continue to iterate the pilot research process
Optimize a smooth effective working process for the inter-relationship between the MTV Development and Research groups
Manage a team responsible for content and marketing research and provide valuable insight for all internal stakeholders
Responsible for the development, oversight and output quality of direct reports
Support VP and team on all priority projects and primary research initiatives
Basic Qualifications
Minimum of 7 years of experience in relevant Research functions
Bachelor’s degree required
Additional Qualifications
Must be adept at qual and quant research
Have an understanding of TV ratings and Nielsen measurement currency
Advanced knowledge of TV measurement tools required
Have an understanding of Social and Digital measurement and tools
Exposure and knowledge of campaign measurement and audience planning tools
Strong organizational & time management skills
Demonstrated ability to multi-task within a fast-paced, high-volume environment
Strong business and personal ethics
Strong written & verbal communication skills
Ability to craft and deliver story-telling presentations
Youth expertise strongly preferred
A love of content, characters and story telling
Ability to inspire a must
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