As a leader of the Brand Communities & Platforms team, the Sr. Director Brand Communities will build and maintain a vibrant and engaged set of brand communities and the creative, technical, and data platforms necessary to support them. This leader will play a key role in creating social campaigns and programs that drive education, consideration and preference across a diverse set of audiences and converting fans into advocates. Sr. Director of Brand Communities will have the opportunity to oversee vision and strategy for Dolby.com and design a framework for owned social platforms and content marketing strategy and initiatives for Dolby Brand Community. Success is measured in the millions. Millions of engaged and passionate people around the world who can’t wait for their next Dolby experience.
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Responsibilities include:
Establish and expand the Dolby Brand Community Team by identifying key internal and external resources required to build and engage a passionate fan base. This will include both the content and technical pillars of the community.
Lead our Digital & Social efforts as we establish and expand our brand footprint in the digital space. This will include identifying social channels and developing editorial calendars to support those channels as well as a developing and executing on a comprehensive digital roadmap.
Define a worldwide structure for digital and social developing a strategic framework and plan as well as operationalizing how content, tools, and investment from center shared can be trans-created and leveraged in region and pull content from region to center.
Provide collaboration and perspective to the definition of platform offerings, drive collaboration across regional and local technology teams, and partner within Marketing to align content and messaging to business goals.
Inspire a digital mindset across the Dolby marketing team and a well understood Digital and Social Playbook to establish best in class strategy and execution
Driving relevance and currency in programs and offerings the team recommends and broker strategic partnerships with media and social outlets.
Establish a muscle for monitoring and measuring social and digital conversation with an eye to driving
Qualifications
10 – 15 years of marketing and digital experience, 5+ years working with large scale brand communities
An agile leader who commands influence and collaboration across marketing and inspires a bright, talented and growing team
A strong expertise in creating, deploying, and refining digital platforms and experiences and know how to drive business impact
Experience establishing process, structure and scale a team to work more efficiently and effectively
A data-driven mind who can foster rigor and discipline in all that we do, to provide evidence for program success and return on investment
A track record of partnership and collaboration, providing strategic guidance to stakeholders and client groups
Ability to work cross functionally with content teams, data and insights team to drive effective outcomes
Solid skills in core areas: especially media and communications planning, but also business and brand strategy, insights and research
Great communications skills and ability to drive strategic conversations and planning
Ability to drive agency selection and managing agency resources
Sets the tone for thinking big and out of the box and a culture for speed and agility
Preferred Experience
Bachelor or Master’s degree in a related technology discipline
Strong understanding of the Marketing landscape with an ability to understand and navigate the breadth of solutions and partners in this field
Demonstrated ability to work in a global environment with matrix organizational management
Communications and presentation master, with the ability to drive strategic buy in from stakeholders and business groups
Experience in technology transformations, either within a global organizations or through start-up companies leading transformative shifts.
Start-up minded, a leader who sets the tone for thinking big and out of the box as well as a culture for speed, action and test & learn practices.
Analytical and data driven mind-set
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