The Director, Social Media will develop and maintain a comprehensive social media strategy that defines how social media will deliver on the objectives of all Georgia-Pacific Consumer brands, accelerating growth and engagement.
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Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to impact business objectives across all Georgia-Pacific consumer brands.
Work with Georgia-Pacific brands and capabilities to explore and identify role of social media into Brand experience strategy and creative campaigns to achieve brand objectives including which platforms, frequency of posting, targeting strategy, content strategy and calendar and measurement
Define key performance indicators and work with brand analytics and agencies to implement enterprise level measurement, analytics, and reporting methods to gauge success
Build capability and provide training to category teams and senior leadership throughout the business on best practices for creating, managing, monitoring and developing content for social networks.
Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely. Provide POV on new and emerging social platforms.
Work with media team, content team, community managers and agencies to ensure key initiatives implemented across social channels.
Dotted line leadership of three social media community managers to drive integration and strong execution
What You Will Need:
Basic Qualifications:
Bachelor’s degree is required.
8+ years of marketing experience developing and managing integrated marketing and communications;
4+ years of social media experience (agency or manufacturer)
Experience with digital media, social media, email marketing, search, data driven marketing (CRM), ratings & reviews, & ecommerce
What Will Put You Ahead?
Preferred Qualifications:
Master's degree is preferred.
Social media experience at consumer product goods company (agency or CPG manufacturer)
Experience with creative development/production process and experience with media planning and buying process
KNOWLEDGE – SKILLS – ABILITIES:
Courage to conduct all affairs with integrity and strive for full compliance with laws and regulations.
Demonstrated ability to create short- and long-term value for consumers, shoppers, customers and company
Ability to operate like a principled entrepreneur, who takes initiative, applies economic thinking and good judgment, operates with a sense of urgency and takes responsibility.
Develop relationships with internal brand teams and capabilities to understand their value, contributions and profitably anticipate their needs.
Experience developing brands within social media by developing social media strategy, executing innovative and impactful social media campaigns and measuring performance.
Track record of envisioning what can be, develop sound strategies and plans, challenge the status quo and be a change- agent.
Act with humility and respect.
Possesses strong written and verbal communication and presentation skills.
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