The Product Marketing Director owns the end to end product line & portfolio strategy, plans, growth and profitability throughout the product life cycle including the evaluation of globalization opportunities and product improvements. The product director is responsible for leading, managing and directing all of the product marketing related activities within their business / product line and is the leader of the Product Action Committee (PAC). The successful candidate will work closely with other PACS, manufacturing and sourcing, engineering, advanced technology, sales, key business partners and the senior management team to maximize the growth, development and return on investment of their product portfolio today and in the future.
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Owns and manages product life cycle financial performance (profit and loss), inventory, product quality performance and integrity.
Sets strategy for product portfolio optimization and organizational execution requirements.
Develop Product Market Requirement Document (MRD) with specific detailed technical and marketing roadmaps.
Develops and executes integrated lifecycle product, technology, and environment roadmaps.
Develops and executes strategic plans, product plans, including cost reduction and growth strategies.
Leads PAC cross-functional teams to improve product quality, yield, cost, reliability, and delivery performance.
Manages & leads product line and PAC for complete life cycle of current products including product business plans and product roadmaps coordinated with all business units and functions.
Directs and maintains competitive product/service portfolios that deliver more value than next best alternative including demonstration of innovating profitable business models and leading change.
Identifies new product opportunities to grow the product line in the commercial, military and helo sectors.
Communicates and coordinates with other MPM leaders and applicable PAC teams to drive integrated strategies, synergies, design reuse, and coordinated development requirements.
Develops new product concepts, focusing on collection of solid VOC information and development of robust product business plans.
Develops and understands customer total cost of ownership.
Collaborates with the Customer Business Teams to perform product voice of the customer.
Defines value propositions based on customer needs analysis and incorporates into value proposition/go to market strategies.
Develops product roadmaps that consider mandates, competitive threats, and customer needs dates to develop executable plans that meet all requirements in an appropriate time frame.
Owns product prioritization and product total investment. Sets priorities and approves funding requirements and changes.
Aligns resources for product strategy deployment for product line execution- including capital, momentum, RD&E, recovery, and technical capabilities (engineering and manufacturing).
Approves product line financial analysis in accordance with product line roadmaps/strategies. Determines and approves pricing inputs for financial analysis, value pricing, pricing strategy and catalogue publications.
Defines obsolescence management requirements and drives obsolescence decisions that meet product strategy.
Drives and owns product lifecycle strategy & addresses excess and obsolete SKUs, SKU management reduction, and product upgrades.
The successful candidate will be expected to be a high-energy, creative and resourceful self-starter who demonstrates leadership skills and instincts. He/she is highly intelligent and enthusiastic with a commitment to excellence. In terms of personal competencies, the successful candidate must be a hands-on person who possesses the best combination of strategic thinking and drive to achieve tangible business results. The candidates must be able to balance theoretical thought with practical. In addition, he/she should possess the following competencies:
Strategic Marketing Skills: Understanding and experience with the ability to practically apply to their product line. Must link strategies to financial results.
Leadership: A confident, mature person with the ability to connect with others. Ability to lead projects and teams that successfully achieve milestones and complete deliverables.
Results-Oriented: A driver who possesses the ability to take actions and implement effective solutions in a timely manner.
Problem Solver: A creative yet pragmatic problem solver. Methodical and hands-on as well as detail-oriented.
Analytical Thinking and Decision-Making: A “conceptualizer” of enterprise and market trends/issues who can then integrate that thinking into marketing and business strategies. Decisive and logical at thoroughly evaluating issues. Excellent planning, execution and project-management skills.
Teamwork and Interpersonal Skills: A team player and builder, receptive to ideas from others. Shares information and keeps team members and partners informed. Works effectively with others to identify and resolve issues. Excellent interpersonal skills and an ability to interact successfully with a diverse work force.
Ethics: Highest level of professional integrity and honesty as well as personal credibility.
Qualifications
You Must Have:
Bachelor’s Degree in an analytical field (engineering, or related discipline)
Minimum of 7 years directly related experience (experience managing and promoting high technology products from inception through sunset) and prior experience leading a PAC.
Minimum of 10 years of total work experience.
We Value:
Demonstrated success leading marketing, strategic planning and/or product management.
Experience in setting & launching go to market strategies
Business-to-business analytical skills, financial acumen, critical thinking and marketing skills
Abilities as a team player and builder, receptive to ideas from others and readily shares information and keeps team members and partners informed. Works effectively with others to identify and resolve issues. Excellent interpersonal skills and an ability to interact successfully with all levels of management as well as a diverse work force.
Background and knowledge of marketing processes, principles and tools, and a proven track record of successful new product planning and introduction.
Background with customers and proven ability to collaborate across product lines and technologies to develop joint strategies and roadmaps
Program management or site leadership background.
Broad aerospace product knowledge & business is desirable allowing for innovative concepts and promotion of new ideas.
Ability to think strategically and to scope tasks and set goals.
Ability to manage business and organizational vision by communicating a compelling purpose, driving change cross-organizationally, and inspiring and motivating people and organizations.
Written and presentation communication skills.
Customer contact experience desired.
Green Belt Certification.
Private pilot’s license
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