As the Director of Product Marketing for VMware Cloud on AWS, you will be responsible for working cross functionally across account teams, professional services teams, sales operations, channel partners, SI/SOs, field/partner enablement teams, customers, and others to clearly communicate and deliver the business benefits of VMware’s software-defined datacenter solutions as-a-service on the AWS Cloud.
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Product Marketing roles at VMware own or drive the overall plans around go-to-market, pricing and packaging, message/positioning, field/partner enablement, product launches, strategic partnerships, and, jointly with product management, are the “face” of the product to the external world. This is a senior leadership role in the organization.
Key responsibilities:
• Personally contribute as well as lead/mentor a team of product marketing managers to successfully execute on strategic programs, including but not limited to:
• Develop plans to achieve our customer adoption and financial goals for the service
• Continue our shift to design, market, and sell based around achieving business outcomes, based on a cloud service delivery model
• Analyze market and customer data to draw insights that will influence the overall plans
• Develop compelling, differentiated messaging and positioning, with a clear understanding of the target customer/audience and the core capabilities of our cloud service
• Work closely with sales/channel teams to ensure the value proposition, assets, training, incentive plans are all in place for a strong sales motion
• Collaborate with field/global marketing to ensure demand-gen and influencer programs are ready to drive the highest level of interest and excitement in the market place
• Identify and develop collaborations/partnerships with 3rd parties to achieve common goals
Qualifications:
• BS in Computer Science or related technical field. MBA a plus.
• Minimum of 5 years experience in product marketing, product management, technical marketing, or technical pre-sales leadership roles. Experience in cloud services and/or enterprise software a plus.
• Strong advocate of the customer’s point of view and requirements
• Demonstrated ability to influence “up” AND cross-functionally to peers. This is a highly matrixed job, requiring collaboration among multiple groups.
• Strong analytical skills and a natural predisposition toward data-driven decision making, but with ability to make reasoned decisions in the face of uncertainty or imperfect data.
• Demonstrated team leadership, mentoring, and organizational skills.
• Willing to travel to meet customers and partners up to 20% time.
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