We're looking for an expert who can help the brand team develop their own U.S. campaigns and influence one of the world's leading toy brands at a global level.
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• Recruit and hire a high-calibre brand management team
• Oversee the career development of five direct reports so that business needs are met, and ensure they grow personally and professionally
• Create an environment that nurtures innovation and entrepreneurial spirit
• Challenge teams creatively and strategically to produce their best work
• Steer the development for internal marketing
• Lead business management while driving customer-focused change
• Support marketing integration and franchise management
• Work collaboratively with the global development team, and influence U.S. market leadership
Building memorable LEGO® experiences
The LEGO® Group is an international family-owned business that inspires creativity and learning in millions of children. Memorable brand experiences are part of the unique connection we have with consumers and shoppers ̶ and we want to make them even better in the U.S. and around the world. Leading a team that directly contributes to that, you'll balance their goals with the inspiration and support they need to succeed. Together, you'll be key in helping children globally learn, develop and grow.
What you'll need:
• At least eight years' experience that combines functional and digital marketing expertise
• Background in delivering product launches
• Proven success in driving innovation
• Ability to translate consumer needs into compelling, meaningful solutions
• Exceptional relationship management skills
• Creative, innovative mind-set plus a focus on strategy and results
• A belief that collaboration is key
• Hands-on dedication to career development within the team
• Leadership style that actively encourages working together and sharing best practice
• College degree and ideally an MBA
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