The Vice President, Global Communications serves as an integral member of the executive management team, and will play a key role in the development of Under Armour’s internal and external communication strategy and will contribute to the organizational strategic planning process. This position will develop a world-class communications plan directly managing communications activities that promote, enhance, and protect the organization’s brand reputation.
Oversee all aspects of Under Armour Corporate/Crisis/Internal Communications/C-Suite executive communication programs.
Provide strategic counsel, leadership and vision for the Under Armour Brand to help achieve global business objectives and help enhance the brand image worldwide.
Develop, integrate, and implement a broad range of public relations activities relative to the strategic direction and positioning of the organization and its leadership.
Direct and work with a global team to develop and implement plans against key business initiatives, product innovation and campaigns.
Collaborate with marketing, product, and sales team to ensure consistency and deliver successful communication programs garnering extensive media coverage in top broadcast, print and online outlets.
Direct and manage public relations agencies across the globe to ensure agencies are true strategic partners and all plans are executed on strategy and on budget.
Lead Crisis Communications and be part of cross-functional task force that leads active and reactive position on minor to major reputational management issues.
Supervisory Responsibilities:
Lead a global communications team, Outstanding Leadership, Team Building & Recruiting. An executive with superior inspirational qualities who creates an atmosphere in which people work together enthusiastically and co-operatively to produce outstanding results; one who attracts top talent from outside the organization while developing strong teams within.
Competencies:
To perform the job successfully, an individual should demonstrate the following competencies:
GET IT DONE – ACCOUNTABILITY Delivers results and hits deadlines. Takes responsibility and ownership of role-related tasks. Acts in alignment with Brand values principles and code of conduct.
FIND A BETTER WAY – CREATIVITY & INNOVATION Generates new solutions that contribute to Brand evolution. Asks questions and challenges the status quo. Contributes to ta culture of creativity and idea generation.
WIN TOGETHER – COLLABORATION Works collaboratively with other teammates to hit goals. Builds working relationships with others cross-functionally. Acts in the best interest of the Brand, and others, versus self.
THINK GLOBALLY – GLOBAL PERSPECTIVE Demonstrated understanding of cultural practices and global perspectives. Adapts behavior and solutions based on global trends.
MAPTHE FUTURE-STRATEGIC VISIONING Clearly articulates a vision of the future for UA and the business unit, illustrating how Teammates can contribute to make an impact.
BULID A GREAT TEAM-BUILDING TALENT Creates and promotes an environment for Teammates and self to grow and demonstrate new skills across the organization. Generates passion and commitment to team mission, promoting shared purpose across teams.
Qualifications:
A reputation for outstanding leadership, team building & recruiting. Proven ability to attract top talent from outside the organization while developing strong teams within.
An executive with superior inspirational qualities who creates an atmosphere in which people work together enthusiastically and co-operatively to produce outstanding results.
An ability to lead through influence by forming productive relationships cross-functionally with our leadership team.
Have respect for what the company has accomplished while bringing new thinking and suggesting well-reasoned points of view for improving the performance of the business.
Significant executive presence, confidence, and preparedness to be able to meet and engage with highest level of executives and athletes in the world.
Superior written and verbal communication skills and strong knowledge of current media landscape
Proven track record of working effectively in fast-paced environment
Education and/or Experience:
B.S. Degree in related field or equivalent.
15-20 years in public relations, corporate communications and marketing or related field
Established relationships at all levels, inclusive of the executive level, in the global marketing industry.
Prior experience working for a global company with a strong, premium brand and a distinct culture.
Experience working for either a start-up or high-growth organization is a plus.
Proven leadership skills in managing a strong, experienced and diverse team.
Experience conducting business and partnering with executives and staff in multiple regions globally, a plus.
Proven global citizen through travel and diversity of experiences.
Computer Skills:
Microsoft Office, Word, Excel, Power Point
Social Media saavy
Cision PR Database
Other Requirements:
Travel, both in the U.S. and internationally including potentially holidays and weekends.
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