The Sr. Director Of Loyalty Is Focused On Crafting Strategies To Enable EA To
foster more direct and trusted relationships with its players; and
recognize and reward players for their investment in EA and engagement with its games/services
This person will be responsible for providing strategic leadership to envision, develop and drive EA’s loyalty strategy and support loyalty initiatives throughout the company. You will work closely with senior leaders across EA to drive the program vision, business, and key performance measures. Your objective is to develop strategies and experiences that will grow, reward and retain our players.
Bring best in class loyalty expertise to define EA’s overarching loyalty strategy including goals, objectives and KPIs.
Drive strategic relationships and collaborate with senior leadership across EA, including publishing, marketing and development studios to define customer experience and programs.
Develop a comprehensive client segmentation and personalized marketing strategy to drive desired member behavior. Develop integrated cross-platform marketing programs and marketing campaigns across lines of business, marketing channels, and customer segments.
Drive the design, development and execution of the loyalty program and services from end to end; from requirements through to live management.
Own and analyze service metrics and proactively identify and implement optimizations to drive desired behavior within and across games and services. Manage the communication and distribution of loyalty performance metrics throughout the company.
Execute focused analysis to measure performance and provide actionable recommendations and insights.In close collaboration with design and analytics teams, translate these insights into new services, features, and optimizations.
Champion and advocate for loyalty initiatives throughout the company.
Required Skills And Experience
Strong business & creative capabilities.
7+ years of experience developing and managing a leading loyalty program.
Experience defining and executing multi-channel loyalty marketing strategies with proven ability to lead cross-functional teams and drive superior results.
Strong analytics and problem solving skills. Proactive and creative approach to always find the truth behind the numbers.
Strong experience in quantitative analysis, experience with leading A/B and multivariate testing a plus.
Proven ability to partner with cross-functional disciplines and influence effectively.
Performance-driven self-starter and team player with outstanding written and oral communication skills.
Passion for creating innovative, fun and engaging experiences.
B.A/B.S degree in Business, Economics or related field; advanced degree (MBA) preferred.
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