This position requires a self-starter who enjoys variety in his or her work, can manage multiple competing priorities, is able to lead and influence at all levels of the organization, and has an insatiable hunger for social media and soccer.
Responsibilities
Develop compelling social programs in coordination with marketing, editorial and video teams to expand the league’s reach across key channels. Participate in the execution and implementation of these plans.
Oversee the social media budget and develop a roadmap for the growth of the league’s social media agenda.
Manage a team of three full-time employees and multiple freelancers, fostering innovation and supporting developmental growth.
Lead strategic partnerships from identification of relevant partners through execution of new programs.
Identify and build new revenue streams via partnerships and/or new social models for potential sponsorship.
Drive, manage and execute social media campaigns with official broadcast partners. Includes local and national; domestic and foreign; streaming and television.
Work closely with MLS Global Sponsorship teams to position and manage sponsor executions across MLS social channels.
Perform industry and competitive analysis to highlight underlying trends and competitive dynamics surrounding soccer and social media.
Have a strong handle on fan sentiment across our social platforms, what conversations are taking place and how can that help better inform not just social but the rest of our
Desired Skills and Experience
8-10 years of digital experience including at least 5 years in social media
Proven track record of leveraging social to successfully drive organizational objectives
Demonstrated ability to develop and implement strategy
Significant experience leveraging metrics to drive program improvements
In-depth knowledge of social media best practices, tools, and trends
Fluency in Spanish, French and/or Portuguese a plus
Characteristics
Self-starter who works well both as an individual and within a team environment
Has a track record of early technology adoption with an interest in social technologies
Flexible and adaptable work schedule for changing business demands
Attention to detail with a passion for flawless execution
Available nights and weekends with little or no notice
Outstanding writing and editing skills
Passionate about working in soccer and sports
Understands the North American soccer scene
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