Director - Marketing Analytics - MetLife - New York

Job description

The Director of Marketing Analytics will have proven experience in customer segmentation and targeting, and in converting analytic findings into customer insights that power marketing strategies and campaign programs. The Director will be able to think strategically about challenges facing internal marketing partners and mine data to create opportunities and recommendations to drive revenue for both business to consumer(B2C) and business to business (B2B) programs.


Responsibilities include prospect analytics, customer analytics, intermediary (broker) analytics, market penetration and saturation, and life-cycle management analysis. Example of such projects include audience segmentation, lift and correlation assessments across channels, buyer/non buyer profiling, timing analysis, product prioritization and contact management optimization. The Director will have a solid understanding of statistical methods, relational databases and marketing warehouses. Tools such as SPSS / SAS or other statistical analyses packages, and campaign management and SQL systems will act as a source for data for analytical purposes.

Functional Responsibilities:
Partner with campaign management services team in designing effective campaigns that capitalize on marketing analytical insights including segmentation and targeting.
Partner with internal stakeholders to provide insight to data by developing easy to understand, and actionable recommendations.
Define a comprehensive measurement framework, develop timely and comprehensive reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for improvement.
Collaborate with stakeholders within the marketing team as well as the rest of the organization to gather requirements for analysis / analytics / reporting projects.
Perform simple to complex data collection and analysis to meet ad hoc business partner analytical needs.
Build collaborative relationships with Market Research and Data Science teams to integrate qualitative intelligence and predictive tools into findings reports.
Develop and manage processes and strategies to share insightful findings and raise the importance of their use in daily actions and tasks.
Develop & deliver impactful presentations which demonstrate value of the analytics to the internal business partners.
Provide management of marketing analysts, including hiring, training and performance development.

Knowledge/Skills/Competencies Required
7+ years of experience in advanced marketing analytics with a strong focus on customer segmentation and targeting.
Advanced skill using Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
7+ years of experience in delivery and management of marketing analytic projects in consulting or agency setting, including partnering with internal and external business stakeholders with respect to analytic findings, insights, and transforming insights into action.
7+ years of hands-on experience in data manipulation, reporting, and analytic support of marketing campaigns. Able to create reports by pulling data from systems that suit the needs of different stakeholders and constituents.
7+ years of experience in the design and analysis of controlled experiments.
7+ years of experience including the ability to demonstrate a command of quantitative methods and statistical applications including SAS and SPSS


Knowledge/Skills/Competencies Desired
Problem solver with the ability to take business needs and develop analytical action plans to achieve objectives. Strong blend of strategy and quantitative skill sets.
Willingness to 'roll up your sleeves' and perform tasks to get the job done efficiently and effectively.
Self-starter with ability to learn quickly and thrive in a fast-paced environment.
Proven ability to manage multiple priorities at the same time.
Superior communication skills and relationship management skills.
Advanced degree (preferred) or Bachelor’s degree in statistics, database marketing or related discipline.

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