Tuesday, December 02, 2014

Director - Product Marketing - Juniper Networks - Sunnyvale


Job description
Responsibilities:
We are looking for an enthusiastic, performance-driven self-starter and team player to drive the Product Marketing efforts for Juniper’s Service Provider security portfolio along with ensuring tight integration with the Edge Routing portfolio. You will be a champion for your products and responsible for executing the outbound market strategy for the business unit. You must communicate and collaborate effectively within the business unit as well as across the company, including Product Management, Technical Marketing, Corporate Marketing, Field Marketing, AR, PR, Alliance Marketing, Channel operations, and directly with partners and customers. You will support the go-to-market programs including launch planning, collateral, customer presentations, videos, and sales training materials.

Specific responsibilities include:

Define key buyers and influencers and develop compelling messaging appropriate for each
Excellent story teller with the ability to translate sophisticated and complex technical features into clear, compelling, and memorable stories of end customer value by audience type
Develop go-to-market product and launch strategy, and work with cross-functional marketing/product management/corporate marketing teams to execute high-impact fully-integrated programs that drive pipeline growth, market leadership and awareness

Create content including product datasheets, presentations, white papers, demos, blogs, webcasts, Web content and needle-moving sales/partner enablement tools.
Develop and deliver persuasive presentations including executive briefings, analyst briefings, press briefings, industry events, webcasts, and trade shows.
Anticipate and address needs of various sales and partner channels and geographies

Required Skills and Qualifications Include:

Highly motivated self starter with strong marketing and project management skills, experienced in cross functional team development in a matrix organization
15+ years of related experience with 7-10 years of marketing experience with strong understanding of the Network Service Provider industry
Should be very comfortable with networking and security technologies and demonstrate security industry awareness.
Proven business and analytical skills to conduct market analysis, and develop and execute GTM plans.
Must have excellent written communications and strong presentation skills.
Strong problem-solving and project management skills.
Demonstrated ability to meet or beat assigned targets and deadlines consistently
Outstanding ability to work well cross functionally (Team/BU) and with partners and customers.
Keen interest in technology, the ability to identify and explain technology, product, and market differentiators.
BS/BA in a technical or marketing discipline required, MBA preferred
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