Director - Marketing - ALLDATA - Sacramento

Job description
ALLDATA® is building a team that will develop a complete suite of mobile enabled products and services for all of our products. Be part of a talented team working with the latest technology to create world class software products.
We recognize that our success directly depends on the success of our employees. If you enjoy working in a team-oriented, cooperative, challenging and rewarding environment, ALLDATA® may be the place for you. We are one of the largest employers in the City of Elk Grove, CA with 300 plus employees in our Elk Grove facility and over 100 employees in the field. We also have employees in Germany, Canada and Mexico.
We are looking for individuals committed to maintaining our position as the leader in our market.
ALLDATA® is an Equal Opportunity Employer. We are presently hiring for multiple technology, sales, content production and operations positions.

Summary of Position:
This position as a key contributor to the ALLDATA senior management team is responsible for maintaining the company’s strong brand and leveraging it through various channels to support sales and retention for new and existing clients. This role also employs cost effective, high return strategies to drive acceptance of the company’s existing and new product lines and programs. In addition, this role will -

lead the transition from traditional marketing methods (outbound) to more mainstream marketing efforts (inbound)
be responsible for designing, implementing and measuring the success of marketing programs that will continue to position ALLDATA as the industry leader
direct the efforts of the marketing team and coordinates at the strategic and tactical levels with other functional teams at ALLDATA
develop short- and long-term plans and budgets for all brand marketing initiatives, programs and its activities, monitor progress, and evaluate performance

Essential Duties and Responsibilities:
Demonstrate experience in leading, hiring, engaging, influencing, developing, supervising and reviewing employees
Demonstrate commitment to working with shared leadership and in cross-functional teams
Develop and execute marketing, promotional and communications strategies that position company brand, drive lead generation and generate product awareness.
Manage marketing budget and evaluate marketing activities using ROI, productivity and performance metrics.
Manage and develop marketing programs and campaigns including advertising, event support, web presence, PR and promotional activity through the marketing mix.
Implement companywide social media plan.
Maintain branding standards and leads design concepts to meet the business objectives of the organization.
Responsible for executing market research plans to identify demographics and segmentation necessary to support sales and product objectives.
Manage the Marketing Communications team, to support Mechanical and Collision business channels, and lead creative activities including editorial, design and production.
Support the development of sales programs to achieve sales/retention targets.

Positioning, segmentation and communication
Oversee corporate communication activities, both internal and external, along with managing public relations efforts.
Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies.
Develop and deliver insightful presentations and strategies to the business unit and executive committee where appropriate.
Coordinate the appearance of all ALLDATA print and electronic materials such as letterhead, use of logo, brochures, etc.

Desired Skills and Experience
Experience & Key Attributes:
Seven to ten years’ experience in Marketing
Seven plus years’ experience in leadership role and managing a marketing team
Experience marketing SaaS preferred
Marketing plan development and implementation
Five years’ experience in Product Marketing
Proven ability to collaborate and align strategies with product development and sales organizations
Social Media experience
B2B experience with small businesses a plus
Leader: Strong leadership skills and the ability to attract and retain and motivate talent to deliver results as well as be a team player who coaches and develops talent and creates opportunities for professional development.
Implementer: Must be able to design and implement both strategic and tactical plans combined with operational experience to implement and see plans through to successful completion.
Business Leader: Ability to contribute to the formulation of strategic positioning of products, and anticipates shifts in the competitive environment and potential impact on the business and responds accordingly
Believer: Believes in ALLDATA’s cultural beliefs and strategy and is the company champion internally and externally
International marketing experience a plus
Education
BA Marketing or Business Administration required
MBA in Marketing or Business Administration preferred

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