Director - AdWorks - Research and Insights - AT&T - New York

Job description
AT&T AdWorks is rapidly growing in expectation of becoming AT&T’s next billion dollar business. The Director of Research and Insights will play a key role in bringing to market innovative and data-driven advertising products across AT&T’s U-verse IPTV platform as well as its second screen and digital platforms.This individual must be a top notch communicator with a solid understanding of research methodologies and analytic processes within the ad tech and advertising landscapes. He/she must possess the ability to explain complex data and research concepts, technical requirements and processes in layman terms to clients, sales, and internal stakeholders including legal, privacy, and product marketing. The ability to forge and leverage cross-functional relationships and execute key projects will also be paramount. The candidate should aspire to be part of the future of digital television, and want to grow AdWorks into the leader in Advanced TV. We are looking for industry veterans who aspire to build a better approach to advertising that utilizes the inherent strengths of the world’s largest telecommunications company.
Responsibilities
This individual will be responsible for leading a team across all research, data partnerships and analytics efforts. Core responsibilities include, but are not limited to:
· Sales Support
a. Pre-sales planning support

b. Audience Profiling
i. TV Blueprint: Target segment identification
ii. Day-to-day pre-sales support, consumer/target profiling, and prospecting
c. Industry Research
d. Post –campaign analysis & ROI measurement
e. Partner with product marketing to develop case studies
· Data Partners & Syndicated Research
a. Maintain knowledge of custom and syndicated research vendors whose products and services may be of relevance to the group
b. Recommend, specify, contract for and manage delivery of both AT&T-created and third-party-purchased research and insights for the group
c. Identify and pursue new opportunities to collaborate with third-party research vendors and leverage internal data assets to develop research products and services that enhance the value of AT&T’s advertising products and services
d. Manage existing third party and internal data partners that support ad product targeting and measurement capabilities for AdWorks
e. Work with internal business development, legal, and privacy teams to navigate contract development, privacy requirements and approval processes for key initiatives.
f. Manage relationships between AT&T and market / media research partners, both existing and new
· Domain Expert
a. Keep abreast of the rapidly-evolving technologies in the television, Internet, mobile and consumer electronics and the effects of these technologies on related businesses
b. Identify metrics, trends and case studies that demonstrate the value of AT&T’s advertising products and services
c. Represent AdWorks on all AT&T privacy initiatives and discussions; maintain the privacy server and privacy documentation archive for the AdWorks organization.
· Collaborate and evangelize
a. Organize regular presentations (live + webcast) of relevant AT&T-generated and externally-sourced research to the entire AdWorks organization
b. Organize and maintain a resource area on the AT&T intranet summarizing relevant advertising, technology and media research
c. Assist Sales and Marketing groups in developing marketing and training collateral for use in client sales and internal training presentations
d. Engage other research organizations across AT&T to identify opportunities for collaboration on relevant research product and/or sharing of research resources and tools
• Perform other related duties as required.

Requirements
Ideal candidate will have most of the following qualifications:
· BA/BS required; MA / Ph.D. in social science research or MBA strongly preferred
· Minimum of 10 years experience and at least 3 years of recent experience in data partnerships and/or consumer privacy as it relates to advertising. TV specific experience and familiarity working within large matrixed organization a definite plus.
· Familiarity with and a genuine interest in the Ad Tech, Big Data and Advertising landscapes.
· Brings a strategic approach with strong project management and problem solving skills.
· Familiarity with TV analytics platforms such as Nielsen, Rentrak, etc.
· Familiarity with consumer data analytics platforms (e.g. Simmons, MRI, comScore, etc.) a plus
· Familiarity with data vendors/providers and match partners (Acxiom, Experian, Nielsen Catalina, Kantar Shopcom, Polk, etc.)
· Current working knowledge of statistics and research methodology and exploratory data analysis tools
· Proven ability to effectively lead and manage projects and large teams in a geographically-distributed, cross-functional environment without direct lines of authority
· Demonstrated entrepreneurial skills; capability to contribute new ideas, to shape ideas into implementable business opportunities and to manage opportunities through implementation
· Strategic thinking capabilities, solid organizational skills and troubleshooting / problem resolution abilities
· Ability to thrive in a rapidly-evolving, entrepreneurial environment
· Self-starter with history of contributing new ideas, managing multiple projects and delivering results.
· Ability to thrive in a rapidly-evolving, complex and deadline-driven environment.
· Exceptional oral, written and presentation skills
· Strong working knowledge of Microsoft Word, Excel, PowerPoint

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