Director - Marketing, Email & Merchandising - eSalon - Los Angeles

Job description

eSalon is looking for an energetic, senior Email Marketer to develop & manage its email campaigns. You'll be hands on with email strategy, merchandising strategy, campaign management, database management, and response management. This is a highly detailed, analytical, results driven role, geared towards driving conversion.



Responsibilities:

Manage the email campaign process end-to-end including: email program strategy, merchadising strategy, creative, email content / offer development, campaign execution, analytics, and reporting
Coordinate with Tech, Design, and other internal departments, as well as outside vendors
Develop test plans and apply data driven techniques to optimize email performance including: personalization, frequency testing, messaging testing, offer testing, creative testing, segmentation / targeting and delivery timing testing
Monitor marketing metrics (open rates/click-through/deliverability/conversion etc.) and provide analysis of marketing campaigns and recommendations for enhancing effectiveness
Employ a consistent best-practice approach for creating email templates, dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws

Desired Skills and Experience

5-6 years experience in online marketing, with at least 2 years in email marketing
Proven track record managing all aspects of email campaigns and delivery through major email service providers
Attention to detail
Strong analytical skills and solid understanding of all email marketing performance metrics
Self-starter, with strong initiative and the ability to thrive in rapidly changing/growing environment
Exceptional project management skills, attention to detail, ability to manage multiple projects
Excellent written and verbal skills. Strong creative intuition on messaging and designs that resonate with consumers
Beauty industry experience highly preferable.
Bachelors Degree required.

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