Job description
Are you a marketing guru who has in-depth experience with iOS and Droid mobile apps? CrowdCompass by Cvent is seeking a strategic and creative B2B mobile marketing maven to increase the success of our lead generation campaigns targeted at event planners working in the corporate and conference industries.
The Director of Marketing is a key position with responsibility for creating new strategies and increasing existing initiatives to drive leads to feed our sales engine. You will be joining a large marketing department and reporting directly to the VP of Marketing at Cvent. Through working with different marketing specialists on the team, you will build out new marketing channels and ensure sales targets are achieved. This position is for someone with strong experience with in-person presentations, webinars, emailing, PPC, SEO, marketing automation, and data-driven decisions.
The Successful Candidate: in addition to demonstrated experience creating and managing successful marketing campaigns, you have excellent knowledge of best practices for lead generation. You are analytical and able to clearly report on key performance metrics, which allows you to make strong recommendations for program enhancement. You are also a creative thinker who is comfortable developing and presenting creative presentations both for large in-person groups as well as one-on-one situations.
Desired Skills and Experience
Bachelor's Degree with a concentration in Marketing/Communications
7-10 years experience in a marketing role focused on product marketing and/or communications
Organized, detail-oriented, and able to multi-task in a dynamic, fast-changing environment
Strong written and verbal communication skills, communicating ideas clearly and concisely
Strong presentation skills and the ability to run a monthly thought-leadership webinar
Excellent time management, organizational, and prioritization skills
Excellent project management experience, including planning and tracking projects
Ideal Skills and Experience:
Experience developing and implementing new marketing channels
Experience working in a marketing role within the software industry is highly preferred
Experience managing PPC and SEO
Experience presenting webinars and group workshops/pitches
Experience in the event industry is also a plus
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