Job Description
Amazon.com is seeking an innovative marketing manager to develop and drive customer segment and lifecycle marketing programs within its Global Marketing Organization (also referred to as the "Traffic" organization.) The Global Marketing or Traffic Teams at Amazon are responsible for all external communication with retail customers, wherever those customers are, except for on Amazon.com. Communication channels the teams oversee include Paid and Natural Search, Display Advertising, Email, Television Advertising, Amazon's Associates (Affiliate) program, Social Network Marketing and more. The Segment Marketing Manager is responsible for developing and executing strategies for growing the size and lifetime value of specific segments of the Amazon customer base (example might include parents, students, mobile shoppers, etc.). The Segment Marketing Manager will craft both acquisition and CRM strategies for segmenting, targeting and communicating with customers to increase retention, loyalty, and lifetime value. They will act as the Subject Matter Expert for their segment, developing a deep understanding of what drives customer behavior and profitability. The Segment Marketing Manager will be expected to innovate and will be empowered to expand our marketing and communication horizons to new (for Amazon) media channels and approaches. In typical Amazon fashion, the Segment Marketing Manager will hold a high bar for measurement of marketing activities, and will define success metrics, measurement methods and reporting processes for their efforts. The ideal candidate will be able to bridge database learnings, primary and secondary research, competitive intelligence and marketing savvy to build powerful marketing and communication programs. They will be an expert in managing and navigating cross-functional efforts, as they will partner with Amazon Retail teams, Traffic Analytics, Traffic channel management and others to deliver on their vision for segment growth. They'll need to be a smart risk taker, and can not only deliver ideas, but can transform them into scalable programs. ADDITIONAL KEY RESPONSIBILITIES INCLUDE: Developing cradle-to-grave multi-channel marketing and communication plans across appropriate channels and mediums, including print, TV, online display, search, social networks, etc.Developing and managing the segment marketing calendarDriving execution across traffic channels and technology, and retail category functionsManaging campaign strategy and execution while achieving key performance metric goalsDefining and managing the marketing budget for your assigned segmentTesting to drive customers from early lifecycle to maturityTesting new marketing and promotional programs aligned with the Amazon brand that aggressively drive sales and maximize lifetime value for your segment AND that are unique to segment needsPartnering with market and customer research to drive segment insights; educate Retail and Traffic partnersDefining the infrastructure and resources needed to test, measure and optimize communication efforts across channels at scale Providing expertise and insight to Traffic and Retail teams as the segment SME; interfacing with Amazon Retail teams to evaluate incremental or cooperative media opportunities PROFESSIONAL EXPERIENCE / QUALIFICATIONS 7+ years in experience in Marketing, Advertising, Brand Management or related fieldDemonstrated ability and willingness to roll up sleeves and execute to get the job doneBroad understanding of both online and offline marketing strategy development and channel executionExpertise in customer segmentation, targeting and database marketing methodsExperience with A/B and/or multivariate testing; high comfort level with current marketing measurement practices and attribution methods in online and offline channelsManagement consultant level written and verbal communication and listening skillsDemonstrated track record of creative problem solving; thinks big, starts small, grows fastStrong attention to detail, excellent organization skills, and ability to manage multiple projects /responsibilitiesExperience negotiating large contractsProven track record of driving process improvementsDemonstrated analytical skills; comfortable with a p&l, business trend analysis and forecasting Demonstrated ability to successfully influence multiple stakeholders and lead cross functional teams across geographies and business units EDUCATION A BA/BS is required, an advanced degree is preferred.
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