This role will be responsible for overseeing the communications agenda: from lead agency, to social/digital to experiential and leading the integration of multiple work streams. He/she will be involved in every aspect of communications development from brand definition through execution. The job requires both diplomacy and communication skills in liaising with the brand team and creative leadership in working with our agency partners, and expanding to our other channel creative partners. Finally, this position requires an innovative, 21st century approach to developing communications that is rooted in cultural leadership.
Brand development
Working in collaboration with the brand teams and other IMC discipline team members the Director will be responsible for creating compelling, multi-dimensional visions for a brand. While the ultimate responsibility for creating the brand essence remains with the brand team, he/she will be responsible for bringing creativity to bear on this process - challenging traditional thinking around the category, the consumer, the creative context and the competitive set.
Creative development
We currently spend 70+% of our available budget on advertising. It is therefore appropriate that he/she spend a significant portion of time working with our creative agencies to develop communications. Specifically, the responsibilities are:
Leading our strategic thinking in writing the creative brief (and/or working with the Creative Strategist), being able to come up with a compelling idea to place at the center of the brief and briefing the agency.
Acting as the primary source of contact for all creative and strategic feedback to the agency, working in collaboration with other IMC members (Design, PAC, Social Center, Connections, Multi-Cultural, Licensing, etc.).
Acting as the primary point of contact with K&I for all strategic and creative development research related to communications.
Developing and delivering best-in-class (top 15%) advertising to the system - on time and on budget.
Other (non-advertising) creative development
Drive synergy between the various disciplines and agencies working on a given brand/project leading the cross-functional team to deliver one holistic body of work. This leads to operational efficiency and a higher creative impact. This role is responsible for increasing this efficiency and increasing the impact of our creative content. Specifically, the responsibilities are:
Leading the amplification briefing process.
Partnering with subject matter experts to provide creative feedback to all agencies - digital, experiential, PR, etc.
Developing and delivering a full IMC “brand in a box” communication platform
Re-defining IMC for the 21st Century.
Part of the responsibilities will be to redefine the way we work in order to ensure that our communications remain at the forefront of millennial popular culture, as well as pushing the boundaries of innovation in our communications.
Required Experience:
Bachelor degree with a minimum of 10 -12 years of blue chip agency experience (please provide a work portfolio).
Industry recognition where possible.
Strong experience leading a cross-functional team.
Job Requirements:
Years of Experience:
10+ Years Experience
Leadership Behaviors:
DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business(encompassing everything from continuous improvement to new product and package innovation).
COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).
ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders.
INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.
DEVELOP SELF AND OTHERS: Develop self and support others' development to achieve full potential.
Growth Behaviors:
GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
SMART RISK: Makes bold decisions/recommendations.
EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
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