The Senior Marketing Manager, LATAM will lead and nurture a small but mighty team of marketers in the region, manage agency partners and work collaboratively across internal cross-functional teams including regional business leadership, PR/Comms, media, product marketing, customer experience, financial planning & analytics, among others, to deliver creatively excellent, locally relevant, growth-oriented marketing plans that realize the business and brand ambitions.
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Develop business and brand strategies and resulting plans that communicate a compelling value proposition for current and prospective users in collaboration with marketing leadership, regional business partners and marketing managers/associates
Provide exceptional team leadership with a focus on clarity of vision and direction, well-defined roles & responsibilities, employee engagement, mentoring, development and retention
Manage creative and other agency partners, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plans
Ensure all marketing activities feel local and personal while adhering to global brand standards and voice; articulate market nuances for teams less familiar with the region
Qualifications
Solid experience (12+ years) executing traditional, digital, SEM, experiential, partnership, sponsorship, and social marketing communications in Latin America, particularly in Mexico and Brazil
Creative and analytical thinker with proven ability to champion world-class creative marketing programs that deliver results
Experience managing LatAm agencies and large, multi-national teams internally with operational excellence
Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing
Willingness to regularly travel internationally
Record of success in leading teams, measurement of ROI, and accountability for results
Ability to thrive in a fast-paced startup environment
Outstanding communication and presentation skills; able to articulate a vision, strategy, idea and decisions clearly and succinctly
The ability to work at both strategic and tactical levels
Fluency in English and Spanish required (written and verbal), Portuguese a plus
Appreciation for design and a passion for Airbnb
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