The Weather Channel Account Director is responsible for developing all advertising and business opportunities on the assigned account list. The ideal ad sales executive will also be responsible for maintaining and growing existing clients, while working as a team player within weather.com (TWC digital) to exceed annual goals. Ideal candidate will possess a lengthy list of local contacts at all agency and advertiser levels.
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Generate customer leads and a strong quarterly pipeline
Schedule and complete client presentations
Develop strategic client solutions and proposals unique to each account
Manage customer / client relationships through full sales cycle Revenue
Achieve individual revenue goals for TWC digital
Follow pricing policies to maximize revenue
Work with all available sources to identify potential customers
Manage and develop solutions that optimize customer satisfaction
Develop and maintain relations with the largest clients and prospects
Clearly communicate revenue projections using the QlikSense system on a daily basis
Administration
Manage expenses responsibly
Communicate effectively with Marketing Associates
Lead trafficking efforts to superior customer service
Required Technical and Professional Expertise
5+ years Outside Media Sales experience
3 years experience Digital Ad Sales
Full sales cycle experience (from prospecting through account maintenance)
Consultative Sales experience
Proposal writing experience
Preferred Technical and Professional Experience
Advertising Agency background and experience beneficial
Proficient in developing client proposals/presentations
Experienced in identifying and establishing prospect lists
Collaborative abilities to work with internal production team
Proficiency & experience developing and executing strategic marketing plans
Excellent communication skills including being articulate in all environments
Problem solver and able to identify and translate customer needs into solutions
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