Lead, direct and manage the ongoing development, implementation, coordination, and maintenance of Jockey e-Commerce sites. This role will focus on driving conversion through customer experience, email marketing, site content, and personalization. The Director will be instrumental in working across business groups in Retail Store Operations, Ecommerce, IT, supply chain and Marketing as part of an omnichannel organization. This role also manages the operations and fulfillment of eCommerce orders from multiple fulfillment centers to customers.
SCOPE AND RESPONSIBILITIES:
Design and Implement merchandising, email marketing, site marketing, and web site improvement strategies based on deep analysis of the customer experience that grow revenues, retain customers and are consistent with the corporate branding strategy.
Direct A/B testing and advanced personalization efforts and set roadmap for implementation of findings.
Responsible for developing key performance indicators in conjunction with analytics teams and presenting the performance of digital marketing initiatives, both corporate and eCommerce, to internal teams and leadership.
Insure flawless execution of all email campaigns. Develop and implement new strategies to grow the ROI of the email marketing channel.
Partner with the CRM and customer rewards team to optimize our digital properties to acquire and retain repeat consumers on our sites and in our physical retail stores.
Analyze and interpret metrics data, including financial analysis/modeling for new products in order to maximize revenue and match our consumers with the products they want to buy with the least amount of friction possible.
Manage the strategy & oversee the budget for eCommerce operations and fulfillment
ADDITIONAL RESPONSIBILITIES:
Develop, lead and motivate e-Commerce team to perform against growth expectations.
Work with Director of SEM and marketplaces to attract and retain customers to the Jockey brand.
Keep up-to-date on new technological developments and direct e-Commerce activity to incorporate those developments that offer the most potential.
Ensure the Jockey web-site is always improving customer experience and enhancing our brand perception.
Develop and maintain excellent working relationships with internal customers, partners and vendors.
CANDIDATE REQUIREMENTS:
Bachelor’s degree in Business, Marketing or related field.
Apparel industry eCommerce experience a huge plus
Extensive experience with Google Analytics or Adobe Site Catalyst is required.
Minimum of 10 years of eCommerce experience with emphasis on direct to consumer business.
Experience with startup of new organizations and working in an agile environment is desired.
Advanced knowledge of personalization and data warehouse tools a plus.
Knowledge of customer databases and decision support tools.
Excellent knowledge of current on and off-line marketing tools.
Previous agile project management experience desired.
Excellent interpersonal and organizational skills.
Experience with a direct to consumer call center a plus.
Travel – maximum of 10%. Must have the ability to work additional or extended hours as the work demands.
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