Director Product Marketing Integrated Systems VMware Palo Alto

Job description
Product Marketing roles at VMware own or drive the overall plans around product go\-to\-market, pricing and packaging, message/positioning, field/partner enablement, product launches, strategic partnerships, and, jointly with product management, are the “face” of the product to the external world\. This role is focused on bringing an integrated system to market that provides a transformational user experience across both software and hardware\. As a new product, a particular emphasis will be placed on engaging with early customers and rapidly iterating on and improving our messaging and go\-to\-market activities\.
Responsibilities • Own product messaging and positioning, including the supporting content and proof points • Define and execute the thought leadership plans \(timelines, assets, etc\.\) to further bolster industry perception of VMware in this next emerging category of IT • Partner with the Global Marketing team to ensure alignment and leverage their ‘megaphone’ to deliver to market • Work with the sales organization on field and partner enablement while engaging closely with customers • Engage with hardware and software partners on joint messaging and go\-to\-market plans Requirements • Demonstrated ability to develop clear, creative, compelling marketing messages\. Strong written communication and presentation skills are a must\. • Knowledge of key data center technologies including server, storage, network, and management • Understanding of the emerging market for converged and hyperconverged systems • Strong analytical skills including defining, measuring, and analyzing key performance indicators

• 7\+ years of product marketing or corporate marketing experience in a relevant technology sector\. • Bachelors in Computer Science \(or related technical field\) or Marketing/Business\. MBA a plus, but not required\. Location • Palo Alto, CA **Why work for our Division** The Marketing & Alliances teams play an instrumental role in helping to build VMware into a category\-defining company\. As part of the team, you will work to build, evangelize and deliver world\-class virtualization solutions, products, and services to customers and partners\. **Why work with our Group** Product Marketing plays a critical role in successfully driving our products into the marketplace by understanding the current market environment and developing a strategy to drive customer awareness of the benefits of adopting VMware products and solutions\. In addition to determining packaging, pricing, sales tools, and collateral, Product Marketing Managers use a number of outlets in order to evangelize VMware’s position in the marketplace including blogging, analyst meetings, industry events, data sheets, white papers and customer case studies\. Product Marketing also works with VMware’s sales force, OEM and channel partners on positioning products and solutions, lead generation activities and helping to optimize the sales process\. **Advertised Location \(Select only ONE location\)** Palo Alto, CA, US

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