Job Description
The AOL Advertising Director of Strategic Insights is responsible for defining and driving AOL’s research agenda.
This position will partner with Sales Management and Product Development to provide research analysis and insights to support ad sales.
Skills
Responsibilities
• Serve as the company expert on best-in-class research and analytic techniques.
• Keep current on latest best practices and be a visible and proactive leader in the research industry.
• Establish and cultivate working relationships with agency and client researchers to gain insight into their
business, clients, and challenges.
• Direct qualitative and quantitative research studies to inform selling strategies and uncover new opportunities for digital ad sales growth.
• Support sales teams with new and creative research designed to demonstrate the value of AOL Advertising solutions.
• Direct analyses to understand the rationale behind metrics and trends to actively incorporate the “voice
of the customer” into decision making.
• Provide insight on AOL and its competitors; offer strategic analysis and recommendations.
• Recommend project plans to manage the on-going demands of daily ad hoc ad sales research needs.
Qualifications
• Deep Research Experience: Minimum of 10 years experience in media research.
• Business and Analytical Acumen: Ability to derive deep insights from vast quantities of data and understand business implications of results and trends.
• Benchmarking and Business Intelligence: Expert knowledge in benchmarking principles and methodologies and of business/industry practices.
• Expert ability to obtain and analyze market / competitive information to help guide business decisions.
• Communication: Excellent communication and presentation skills to report findings and influence change
within the organization.
Company Description
Passionate, curious, creative? Our employees have helped to create popular and engaging online products and destinations that attract over 150 million unique visitors each month globally. As a result, AOL is a leading global web services company with a substantial worldwide audience, a suite of
powerful web brands and industry leading products, and one of the largest advertising networks in the
United States. We look for people that are exceptionally imaginative, collaborative, and truly excited
about our mission: to inform, entertain, and connect the world.
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