Performance Marketing is central to TuneIn’s global growth plan. As the Director of Performance Marketing you will be responsible for deploying capital efficiently and at scale across all directly measurable channels. You will manage a team of channel managers that will tactically execute the strategic plan you will create, own, and be responsible for. You will report directly into the VP of Marketing and identify and define opportunities along the whole conversion funnel, working with internal teams and external partners to drive those initiatives.
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The Director of Performance Marketing will be responsible for defining and leading our acquisition strategy. You will develop, recommend, and execute marketing strategies across a variety of paid and organic channels.
Develop, execute, monitor and manage all aspects of paid performance marketing channels (SEM, Display, Social) including the development of test plans, creative development, vendor management, and campaign execution and analysis.
Manage a team of 2-3 channel managers and a significant and growing paid marketing budget.
Manage relationships with external partners
Educate and mentor channel managers on how to best leverage current technologies and programmatic capabilities to amplify and refine results.
Identify, test and optimize the best channels to drive low acquisition cost, high LTV customers.
Recommend and execute optimizations on a channel, campaign, creative, country, and device basis.
Partner with analytics and product teams to build technologies to enhance marketing objectives and influence team roadmaps to improve campaign performance.
Establish strong tracking across all customer interactions.
Setup systems to analyze weekly and monthly campaign performance.
Recommend and execute optimizations on target lists, creative, offers, etc.
Drive continuous improvements in messaging and channel placement to increase response rates.
Increase the lifetime value of our users through Customer Lifecycle Management using Email marketing, Push notifications and in app messaging.
Deliver successful, highly measurable CRM programs pinpointing specific business goals and audiences.
Support continuous innovation in CRM, including testing methodology, measurement, creative, tools and more.
Qualifications
Bachelor’s degree or equivalent experience in marketing, finance, or economics.
Minimum 7 years of direct response digital marketing with real and consistent results.
At least 4 years of team management experience.
Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV).
Tactical experience working within digital channels (Display, Social, Search, Mobile and Affiliate).
A strategic mind and can derive insights, recommendations and action plans from qualitative market trends, consumer feedback and large data sets.
An understanding of the nuances of both the demand and supply side of a marketplace.
Highly proficient in Excel.
Experience and understanding SQL. Mastery a plus.
Past experience in highly analytical work, such as investment banking, consulting, finance, economics, etc., with extensive experience around testing and optimizing.
Experience in/around a startup, growth stage-company or mobile culture is a plus - you are agile and able to adapt quickly, operating in a high growth mobile-first business.
Passion for audio and TuneIn’s mission to deliver the world’s best listening experiences.
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