Job Description
- Manage mobile ad products priorities and roadmap, which includes identifying and prioritizing ad product requirements and features in tandem with management.
- Work closely with editorial, marketing, sales and development to conceptualize, define and implement cross-platform or mobile only campaigns (including device-specific)
- Work closely with the mobile sales lead, product, technical, content, and research teams as well as core ad operations and quality assurance teams to execute on projects (including app launches, etc.) and ensure that core mobile goals are met.
- Understand the mobile strategy and its evolution based on the overall company's objectives and work with core mobile team to help define and execute the best ad products that will enforce our position.
- Establish processes, systems, and communications vehicles for internal stakeholders and core partners upon implementing new ad products or initiatives.
- Responsible for working with the appropriate teams to help address problems and troubleshoot advertising issues to ensure campaign/sponsorship delivery.
- Inform mobile team of changes or updates in mobile (MMA) advertising guidelines and assess CNN's needs in relation to changes.
- Assist in educating internal colleagues about the advertising opportunities
An estimated 20% of this position's time will require travel.
Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers.
Skills
- Two to three years' mobile advertising experience or general product management for an online media company or mobile business.
- Understanding of mobile platforms and advertising within the mobile ecosystem
- Proven ability to work with cross functional teams and work closely with technical product teams
- Results driven and proven track record of executing projects within project window
- Understands project and product requirements with the ability to influence them if needed
- Ability to build consensus with key stakeholders across a variety of relevant internal divisions
- Very detail-oriented and effective written and oral communicator who can translate technical terms for non-technical/mobile audiences
- Self-starter with the ability to work independently in a fast paced environment
- Technical skills include Microsoft Products Suite, Photoshop, mobile microsite building tools, etc.
- Bachelors degree in a related field or equivalent experience
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