The mission for the Director, Product Consumer Insights is to create a competitive advantage for Netflix by delivering solid insights that help define strategy, facilitate speed and accuracy of decision-making, and ultimately make a positive impact on the business. You will be accountable for defining, leading, analyzing and socializing research initiatives that make a difference to the experience consumers have with our service. You will identify research needs and priorities based on business goals and based on an in-depth understanding of the global market and where it's heading. You and your team will be part of the larger consumer insights group, focusing on areas such as adapting our product and service for launch in new markets; product-based acquisition, onboarding and retention strategies; and on-going customer delight. . You will have a direct and immediate impact on the business.
Specific Responsibilities
Develop accurate insights that inspire new ideas and drive key decisions.
Design, execute, interpret and socialize research that results in material improvements to the consumer experience for members and prospects across the globe.
Proactively ensure key decisions are based on relevant insights and consumer data. Pragmatically this translates into keenly understanding the business and where it is headed, partnering with the relevant groups, conducting ongoing research and translating findings back to the business.
Bring the voice of the consumer into the organization, and stimulate an already strong consumer culture that is anchored in deep consumer understanding.
Create fact-based competitive analysis and anticipate competitive responses and plans.
Provide vision and leadership for your team focused both on member and non-member topics, product-based messaging and merchandising of our original content. Elevate the overall impact of the team.
Qualifications
The Director, Consumer Insights will have at least 12 years of experience as a market research professional at consumer focused companies. You will have hands-on expertise and passion for research and product innovation.
The ideal candidate will thrive on wanting to know why consumers act and feel the way they do, loves sharing this understanding with others, and is known for accurately predicting consumer behavior and reaction. The candidate will have worked in an environment where research is valued and considered core to accomplishing business objectives, whether in a successful client company or highly regarded agency environment.
You Will Also Have a Track Record Of
Contributing to the profitable top-line growth of a publicly traded consumer-focused company by uncovering behaviors and insights that result in breakthrough insights.
Having a strong voice in setting strategy and identifying new directions..
Being a strong thought partner - not just a research consultant, but a business and product strategy thought partner to the product innovation team.
Making a difference. Brilliant insights alone are not sufficient without an ability to make findings actionable and yielding a material impact to the business.
Working within a product development organization and with cross-functional teams such as content and marketing.
International / cross-cultural expertise given our global expansion and need to design an experience that meets the needs of a global consumer.
Mastery of qualitative or quantitative techniques and their applications.
Ability to synthesize across multiple sources and data types - experience with primary and secondary research, as well as an ability to integrate analytics from various sources such as industry analysts, academia, big data, financial analyses, etc.
Proven team leadership - not afraid to hire amazing people who are as good as or better than yourself and adept at building skill sets to yield a team greater than the sum of its parts, while continuing to push team members to reach new heights.
Past experience in a culture that utilizes big data and AB testing is a plus.
Personal Characteristics
Strategic Leadership - Has the confidence, expertise, and insights to shape strategy and drive key business decisions.
Visionary Consumer Mind - Runs circles around people when it comes to understanding consumers. Brings the voice of the consumers into the room in a way that has an direct and immediate impact on the business. Agile with large amounts of data (qualitative and quantitative)--determining what's important and distilling it into actionable insights.
Pragmatic - Has big capacity to both think and "do". Flourishes in a hands-on role, adding value at different levels. Has both the experience as well as the desire to work with all levels of the organization from assistant manager to the CEO. Can juggle the details and the big picture.
Creative - Demonstrated ability to think innovatively-connecting the dots, where others cannot when it comes to consumers, to create business building insights.
Will to Win - An entrepreneurial spirit who is aggressive about competing externally.
Succinct Communicator - Is a straight-forward communicator. Can organize, clarify and communicate complex ideas quickly, succinctly and accurately. Has a quick intelligence, is fast on the feet, and quickly responds to inquiries and questions.
Confident - Independent thinker who endeavors to rally people around their ideas/vision but does not need consensus to pursue goals. Has a point of view,engages in healthy dialogue and enjoys vigorous debate.
Pace - Moves at a nice clip and enjoys having dozens of projects going at once. Can change course, be scrappy, and field research on short timeframes.
Professionally and Personally Mature --- professionally motivated by what is best for Netflix, and personally committed to a happy, well-balanced life."
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