Director - Advanced Analytics Solutions - VivaKi - New York

Job description
Advanced Analytics Solutions Director sits on the “Product & Solutions” side of the AOD Analytics Team.
AOD Analytics team is at the forefront of the programmatic media - measuring campaign performance and unearthing audiences insights unique to programmatic media. The newly developed Product & Solutions part of the Analytics team is charged with taking measurement in programmatic media to the next level, merging audience analytics with digital media analytics, and building scalable solutions to get there.
AOD Analytics team has two components: 1) Product & Solutions team that a) enables measurement capabilities in the programmatic media space at scale and 2) Services & Operations team that unearths data-driven insights for Publicis agencies and clients that are unique to the programmatic media.
The Analytics Product & Solutions team is responsible for a) enabling measurement in the programmatic real time space, including but not limited to enabling cross-channel measurement (display, social, mobile, video, search, and additional AOD channels in development), brand measurement, closed loop offline sales, DMP audience segmentation and b) prototyping scalable solutions that enable analytics at scale.
The Advanced Solutions Director will be responsible for:
Understand the needs of Publicis agencies and clients and design solutions based utilizing their knowledge of the space
Lead strategic conversations with market place vendors to assess capabilities and execute tests
Educate AOD and Publicis agencies & clients on the ever-changing technology landscape
Enable client-facing Services & Operations team with scalable analytics tools (ex: forecasting calculators, optimization alerts, etc.)
Build a lean team of measurement leads and hackers to enable scalable measurement
Be a mentor and industry thought leader
25% client facing; 25% travel

Desired Skills and Experience
8+ years of digital measurement experience, 3-5 years of programmatic experience
Deep understanding of ad operations and measurement processes
Understanding of statistical test design
Advanced mathematical and statistical skills
Proficient in databases (SQL), analytics tools (SAS, R, etc.)
Advanced degree (MS Stats, Comp Sci, or MBA) preferred but not required

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