We are looking for a world-class Director of Media Data & Measurement (focus on Advertising Effectiveness) to join our Integrated Media team. You’ll be tasked with overseeing cross-publisher & cross-channel measurement approaches and technologies to empower our media teams to evaluate their initiatives based on true business value.
The ideal candidate will have a background in quantitative measurement and attribution methods, including experience working with ad effectiveness measurement design, particularly in the digital advertising space. They should excel in cross-functional teams and thrive in a collaborative organization.
Marketing Program Analysis & Ad Effectiveness Research
• Partner x-functionally to establish and govern a centralized, cross-platform, campaign measurement framework
• Establish ad effectiveness vendor standards and best practices for application across all agencies and media buys.
• Build and manage ad effectiveness benchmarks across geographies and business categories.
• Spearhead the standardization of meta-data capture to power analytics that deliver platform, creative, format and copy insights and optimizations.
• Devise strategic A/B copy, creative, and format testing plans, moving from program specific insights to holistic best practices.
• Serve as the industry expert on new and emerging ad effectiveness methodologies and their correct application for Nike.
• Direct extensive vendor reviews for measurement technology solutions to identify potential partnership opportunities.
• Oversight of Media Mix Modeling & MTA Model, managing the Media Optimization Manager
Qualifications
Experience:
• A minimum of 5-6 years of experience in an applied research or analytics role and 8+ years of overall career experience
• Experience establishing measurement methods on digital content, products, mobile apps and ecommerce
• Experience working with 3rd party ad effectiveness research vendors
Required Skills:
• A strong understanding of measurement methods, particularly those that relate to digital advertising.
• Direct experience managing large cross-vendor ad effectiveness programs
• Ability to manage a portfolio of large, global projects with multiple business stakeholders on firm deadlines.
• A good understanding of emerging trends in digital research and measurement.
Education
• Degree in a quantitative field such as statistics, econometrics, applied math, research, or behavioral sciences.
• Advanced degree a plus but not required
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